29 August 2015

Suzhou increasingly recognised for MICE

Suzhou is arguably the MICE capital of China, says the Suzhou Culture and Expo Centre Company (SCECC), which overseas the Suzhou Culture and Arts Centre and the Suzhou International Expo Centre.

According to the SCECC, Suzhou successfully hosted the 53rd World Table Tennis Championships in the first half of this year, while Armani chose Suzhou's Humble Administrator's Garden as the venue for the world premiere of its Pivoine Suzhou perfume. 

Suzhou, 60 km from Shanghai, is 20 minutes from Shanghai via high-speed train and no more than a five-hour trip from large Chinese cities such as Beijing and Guangzhou, as well as cities in Japan and South Korea. The city is home to six professional exhibition venues and four professional conference centres. Suzhou ranks third in China in terms of the number of five-star hotels, and the government has supported the conference and exhibition industry with favourable policies and relevant facilities.

SCECC noted that the city's unique charm has attracted many conference and exhibition organizers. Suzhou features more than 60 well-preserved classical gardens, of which nine have been awarded World Cultural Heritage status and represent the highest level of traditional Chinese gardening and landscaping. Kunqu, the oldest opera in China, was also included on UNESCO's list of Masterpieces of the Oral and Intangible Heritage of Humanity in 2001. 

Upcoming events located in Suzhou include:
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