ASICS launches all-in-one fuzeX TR

Source: ASICS. The fuzeX TR training shoe.

ASICS has launched fuzeX TR, a training shoe that leverages lightweight cushioning and cross-functional design to offer greater workout efficiency. The all-in-one shoe that delivers support to athletes across a variety of fitness backgrounds and levels of expertise, from high intensity interval training (HIIT), lifting free weights to running on a treadmill.

The launch of fuzeX TR is the latest step in ASICS’ expansion into the training category, a category projected to grow to more than US$55 billion globally by 2020. ASICS’ expertise in developing innovative footwear leaves it ideally positioned to develop training footwear that will allow people to maximise their potential and continuously improve their performance.

Workout efficiency is typically hampered by the inverse correlation between weight and cushioning in footwear. In developing fuzeX TR, the ASICS Institute of Sport Science (ISS) was able to overcome this through its proprietary lightweight fuzeGEL midsole, so the shoe still provides effective cushioning for training, but with a thinner and lighter sole. Weighing about 260g (US Men’ Size 9 Half pair), fuzeX TR is 5% lighter than other ASICS training shoes in the same category*.

Built with versatility in mind, fuzeX TR offers broad-spectrum training features, including flexible forefoot grooves that deliver excellent floor traction for multidirectional training movements. Positive patterns on the outsole offer added traction across multiple terrains.

The no-sew upper also provides comfort in all movements. With a sole positioned closer to the ground fuzeX TR delivers a light and direct ride in the heel portion. The shoe’s low profile offers a comfortable and stable base, functional across a wide variety of training activities.

“FuzeX TR marks the beginning of a series of products developed specifically to meet a wide range of training needs,” commented Paul Miles, Senior General Manager, Global Marketing Division, ASICS Corporation. “In the spirit of ASICS’ ongoing WANT IT MORE campaign, we hope to engage with and motivate fitness enthusiasts to achieve their goals.”

Interested?

Available for men and women, fuzeX TR will go on sale in Singapore at ASICS stores on August 1, retailing for S$179 a pair.

Read the WorkSmart Asia blog post about the ASICS Dynaflyte

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*Quantified research results measured against ASICS’ footwear products in the same training category by ASICS Institute of Sport Science with standard error up to +/-5g.