14 March 2017

Shopee Malaysia celebrates women entrepreneurs

Shopee, the mobile-first marketplace in Southeast Asia and Taiwan, has celebrated women for their contributions in conjunction with International Women’s Day on 8 March 2017.

International Women’s Day this year focuses on empowering women across the globe and encouraging them to take groundbreaking actions. Shopee Malaysia celebrates the theme by sharing stories of women entrepreneurs who have left their comfort zone to start their own businesses. By providing the fuss-free platform for buyers and sellers, plus free shipping nationwide and zero commissions as incentives, Shopee wants to encourage more women out there to nurture the hidden leadership and entrepreneurial skills within them.

One Shopee merchant who embodies #BeBoldForChange is 20-year-old Erin Ong, who is bed-bound. She started her business selling fashion items (Shopee ID: Little Flower Closet) a year ago after her father succumbed to cancer, leaving her mother widowed.

“I need to fight for my life and my mother,” she said. Despite her physical constraints, Erin and her mother work hand in hand to manage orders and packaging for their customers, earning enough for medical expenses and to support them both.
Source: Shopee. Tee Mei Hong.
Source: Shopee. Tee.

“I constantly want to improve myself to become a better person in any way possible,” she said.

Another Shopee seller (Shopee ID: Cathy Shop) is Tee Mei Hong, a 47-year old mother who came from Medan, Indonesia to work for a better life for herself and her family.

“When I first came here in 2003, I have no friends at all. Everybody I knew was in Indonesia, but I wanted to build my family and career here,” she said.

Conducting business online has tripled her sales and her a better role model for her children. “I’ve been asked by other online platforms to join them, but I’m more than happy with Shopee, so I’ll hang around”.

Behind Shopee ID SisterGojes is Rajinawati Rethuan, who started her retail career selling scarves at a physical store. After the beta launch of Shopee, she decided to become a seller and found that e-commerce tripled her profits. Happy with the results, she has been encouraging her friends to sign up as Shopee sellers as well.  

Source: Shopee. Rajinawati.
Source: Shopee. Rajinawati.
According to UN Women, women have been contributing directly to a country’s growth. Studies have also shown that when women participate in contributing to the household income, the imprudent in earning benefit children as well. In June 2016, TalentCorp has announced an increase of Malaysia’s female labour participation rate has increased to 54.1% in 2015 compared to 46.8% in 2010, and Shopee is part of the success story.

Last year, Shopee Malaysia organised the Mighty Moms Challenge to empower mompreneurs who are interested to establish their own business for additional income. More than 200 mothers applied for the opportunity to attend Shopee University with Shopee’s Top Sellers.

Shopee University is a specially tailored set of courses that enables the sellers to leverage on mobile features and optimise online marketing to increase business. In May 2017, Shopee will organise another round of the Mighty Moms Challenge following the success of the 2016’s edition, and aims to get more participation from mothers across the nation.

Shopee will also continue to play its part in empowering women through various community engagement programmes in the future. Plans have anyway been made to explore East Malaysia and to reach out to women entrepreneur associations with Shopee University sessions. Shopee University has penetrated 10 states in Malaysia to date.

Hashtag: #BeBoldForChange
posted from Bloggeroid