Aditus, a luxury access platform for crypto-affluents, has signed a partnership with Eurosports Global, the dealer for Lamborghini and other luxury car marques in Singapore, to accept cryptocurrencies.
Under this agreement, Aditus Pay will be the official cryptocurrency payment solution for Eurosports Global. Crypto-users will be able to use Bitcoin and Ethereum to purchase Lamborghinis through the Aditus Pay platform. Crypto-users will also enjoy loyalty rewards in the form of Aditus tokens (ADI), which can be used for purchases with merchants on the Aditus platform, as a discount token to reduce processing fees on future transactions, or staked to qualify for the Aditus VIP members programme.
The Lamborghini Urus was recently unveiled in Singapore in conjunction with Aditus.
The Urus is powered by a 4 l twin-turbo V8 engine outputting 650 hp and 850 Nm of torque. Dubbed the World’s First Super SUV, it does the century sprint (editor's note: going from zero to 100 kmh) in 3.5 seconds and assimilates design cues from the Miura and Aventador.
Besides Lamborghini, Eurosports Global’s stable also includes Pagani, Alfa Romeo, Touring Superlegerra as well as luxury watch brand deLaCour.
“Lamborghini evokes passion, innovation and exclusivity. It is with great honour that Eurosports Global, one of the most trusted supercar distributors in Singapore has put their trust in Aditus to access the crypto-affluent market,” says Julian Peh, CEO of Aditus.
“Aditus is a pioneer in crypto-adoption, and this partnership between Eurosports Global and Aditus is a first step for crypto-affluents to acquire the latest offerings from top end brands easily and seamlessly, using Aditus Pay as the cryptocurrency payment solution.”
As part of continuing expansion plans, Aditus will be extending access to private launch events and viewings for members of the Aditus VIP membership programme.
News & trends blog about business-plus for Asia Pacific/Middle East regions. Reporting from Singapore.