The 5.8" iPhone XS and 6.5" iPhone XS Max feature Super Retina displays, a faster and improved dual camera system, and work on the Apple-designed A12 Bionic chip, the first 7-nanometer chip in a smartphone. The A12 delivers the Neural Engine, the TrueDepth camera system, and Face ID.
“IPhone XS is packed with next-generation technologies and is a huge step forward for the future of the smartphone. Everything is state of the art including the industry-first 7-nanometer A12 Bionic chip with eight-core Neural Engine, faster Face ID and an advanced dual camera system that shoots Portrait mode photos with Smart HDR and dynamic depth of field,” said Philip Schiller, Apple’s Senior VP of Worldwide Marketing.
“IPhone XS is not one, but two new iPhone models, and iPhone XS Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day.”
He also commented on the iPhone XR, saying: “IPhone XR helps us reach even more people with the latest iPhone innovations. It is packed with the newest technologies including a 6.1" Liquid Retina display that goes edge to edge, the latest TrueDepth camera with faster Face ID authentication, new 7-nanometer A12 Bionic chip with second generation Neural Engine and a 12-megapixel camera that takes advanced Portrait mode and Portrait Lighting photos.
“The new iPhone XR has a gorgeous new aerospace-grade aluminium and glass enclosure that has IP67 protection from liquids and dust, long all-day battery life and comes in six beautiful finishes. iPhone XR makes it possible for even more people to have the great experience of the latest iPhone X technology, in beautiful new designs, at a more affordable price.”
The A12 Bionic chip
Apple calls the A12 Bionic "the smartest and most powerful chip in a smartphone". The chip features a six-core fusion architecture with two performance cores that are up to 15% faster, four efficiency cores that are up to 50% more efficient, a four-core GPU that is up to 50% faster, an Apple-designed image signal processor (ISP), and a video encoder. The performance enhancements unlock new experiences for games, photography, video editing and graphics-intensive apps while still offering good battery life, the company said.
Machine learning
The Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion delivered by the A11 Bionic chip. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. ARKit is Apple's iOS development platform for augmented reality applications.
For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilise this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on the A11 Bionic, with as little as one-tenth the energy usage.
New mobile operating system
The three new iPhones come with the iOS 12 mobile operating system. The operating system supports augmented reality and makes communications more expressive with new Animoji and Memoji. Animoji are 3D emoji in the shape of animals that can mimic the user's facial movements, while Memoji have human forms. Other iOS 12 features include Screen Time, which helps customers understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts to give any app the ability to work with Siri and new privacy features.
Face ID
Face ID is faster, enabled by software optimisations and a faster secure enclave. The TrueDepth camera system uses precision depth-sensing technology for facial authentication.
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| Source: Apple. The iPhone XS and iPhone XS Max. |
In the iPhone XS and iPhone XS Max a surgical grade stainless steel band now in gold joins finishes in silver and space grey. Wider stereo playback creates an immersive sound stage. The front and back glass design features improved scratch resistance, while the glass back enables faster wireless charging. iPhone XS and iPhone XS Max reach a new level of splash and water resistance of IP68 for up to 2 m for 30 minutes and protect against everyday spills1.
Both smartphones build on the all-screen design of iPhone X and feature the sharpest displays with the highest pixel density of any Apple device. Offered in 5.8" and 6.5" sizes2, these Super Retina displays with a custom OLED design support Dolby Vision and the HDR10 standard. IOS system-wide colour management delivers colour accuracy.
Both the iPhone XS and iPhone XS Max offer a million-to-one contrast ratio with significant brightness and true blacks while showing 60% greater dynamic range in HDR photos. The iPhone XS Max delivers over 3 million pixels and has the largest display ever in an iPhone, integrated into a footprint similar to iPhone 8 Plus.
Both smartphones build on the all-screen design of iPhone X and feature the sharpest displays with the highest pixel density of any Apple device. Offered in 5.8" and 6.5" sizes2, these Super Retina displays with a custom OLED design support Dolby Vision and the HDR10 standard. IOS system-wide colour management delivers colour accuracy.
Both the iPhone XS and iPhone XS Max offer a million-to-one contrast ratio with significant brightness and true blacks while showing 60% greater dynamic range in HDR photos. The iPhone XS Max delivers over 3 million pixels and has the largest display ever in an iPhone, integrated into a footprint similar to iPhone 8 Plus.
The iPhone XS has cameras that offer advanced depth segmentation using the Neural Engine, Smart HDR creating photos with high dynamic range and great image detail, advanced bokeh in Portrait mode photos and adjustable depth of field in the Photos app.
A breakthrough new 12MP dual camera system with 2x optical zoom and dual optical image stabilisation. Smart HDR creates photos with more highlights and shadow detail. Larger and deeper pixels improve image fidelity and low-light performance.
Advanced depth segmentation in Portrait mode enables more sophisticated portraits with professional-level bokeh. New Depth Control allows users to dynamically adjust the depth of field in the Photos app both in real-time preview3 and post-capture to create portraits with a background blur. Portrait mode with Depth Control is also available on the TrueDepth camera for selfies, which includes Memoji and faster face tracking support for third-party ARKit apps.
The larger pixels and larger, faster sensor enable improved low-light performance and video stabilisation, as well as extended dynamic range for more highlight and shadow detail in video modes up to 30 frames per second. Using the four built-in mics, users can also record stereo sound to get the most out of video recordings.
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| Source: Apple. The iPhone XR. |
The iPhone XR integrates breakthrough technologies from the iPhone XS in an all-screen glass and aluminium design. The all-screen design pushes the iPhone XR 6.1" Liquid Retina display2 to the edges of the phone. Precision-milled glass, advanced pixel masking and sub-pixel antialiasing allows the display to follow the curves of the device, while a new backlight design enables the display to stretch into the corners.
The durable front glass screen is wrapped in a matching anodised band made from 7000 series aerospace-grade aluminium. Aluminium alloys in the 7000 series typically contain magnesium and copper in varying degrees.
The durable front glass screen is wrapped in a matching anodised band made from 7000 series aerospace-grade aluminium. Aluminium alloys in the 7000 series typically contain magnesium and copper in varying degrees.
The glass back enables wireless charging. A seven-layer colour process gives the back nuanced hues, while the aluminium band and camera trim are colour matched. This new design is splash- and water-resistant, with a rating of IP67, and protects against everyday spills1.
The iPhone XR features a 12-megapixel f/1.8 aperture wide-angle lens with an all-new sensor, delivering faster autofocus, while larger and deeper pixels as with the other two iPhones improve image fidelity and low-light performance on photos and videos. Improvements to the ISP, Neural Engine and improved software algorithms enable portrait photos with a bokeh effect. Smart high dynamic range (HDR) brings better highlight and shadow detail across photos. The phone also has the Depth Control feature.
iPhone XS and iPhone XS Max introduce Gigabit-class LTE for even faster download speeds4 and Dual SIM5 through the use of a nano-SIM and digital eSIM. The iPhone XR uses LTE Advanced for fast download speeds4 and also offers Dual SIM5.
Compared to the iPhone 8 Plus, the iPhone XR has up to 90 minutes more battery life. The iPhone XS offers 30 minutes longer life than the iPhone X, and the iPhone XS Max offers 90 minutes more life than the iPhone X between charges.
Compared to the iPhone 8 Plus, the iPhone XR has up to 90 minutes more battery life. The iPhone XS offers 30 minutes longer life than the iPhone X, and the iPhone XS Max offers 90 minutes more life than the iPhone X between charges.
The iPhone XR comes in six finishes: white, black, blue, yellow, coral and (PRODUCT)RED. A portion of proceeds for iPhone XR (PRODUCT)RED purchases will go directly to Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programmes with a specific focus on eliminating transmission of the virus from mothers to their babies.
Details:
The iPhone XS and iPhone XS Max will be available in 64GB, 256GB and 512GB capacity models in space grey, silver and a new gold finish starting at S$1,649 and S$1,799, respectively, from apple.com/sg, in the Apple Store app and Apple Stores, and is also available through Apple Authorised Resellers and select carriers (prices may vary).
Customers will be able to preorder iPhone XS and iPhone XS Max beginning September 14, with availability from September 21, in more than 30 countries and territories. In the Asia Pacific and Middle East, these include Australia, mainland China, Hong Kong, Japan, KSA, New Zealand, Singapore, Taiwan, and the UAE. The iPhone XS and iPhone XS Max will be available in more than 25 countries and territories including Bahrain, India, Kazakhstan, Kuwait, Oman, and Qatar beginning September 28.
Apple-designed accessories for the iPhone XS and iPhone XS Max including leather and silicone cases in a range of colours will be available starting at S$59, while the iPhone XS and iPhone XS Max Leather Folio will be available starting at S$149.
The iPhone XR will be available for preorders from October 19 and in stores beginning October 26. There will be three models, with 64GB, 128GB and 256GB respectively. Prices start at S$1,229 from apple.com/sg and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).
Customers can preorder the iPhone XR from October 19 with availability beginning October 26, in more than 50 countries and territories. In Asia Pacific and Middle East these include Australia, Bahrain, mainland China, Hong Kong, India, Japan, KSA, Kuwait, New Zealand, Oman, Qatar, Singapore, Taiwan, and the UAE.
With Apple GiveBack, customers can trade in their eligible device with Apple’s approved third-party partner6. If their device is not eligible for credit, Apple will recycle it for free.
Every customer who buys the iPhone XR, iPhone XS or iPhone XS Max from Apple will be offered free Personal Setup in-store or online to help them customise their iPhone by setting up email, showing them new apps from the App Store and more.
In Singapore, anyone who wants to learn more or go further with the iPhone XR, iPhone XS, iPhone XS Max or iOS 12 can sign up for free Today at Apple sessions at apple.com/sg/today.
1The iPhone Xs, iPhone Xs Max and iPhone XR are splash-, water- and dust-resistant, and were tested under controlled laboratory conditions. The iPhone Xs, iPhone Xs Max have a rating of IP68 under IEC standard 60529 (maximum depth of 2 m up to 30 minutes). The iPhone Xr has a rating of IP67 under IEC standard 60529 (maximum depth of 1 m up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
2The display has rounded corners that follow a curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 5.85" (iPhone Xs), 6.46" (iPhone Xs Max) and 6.06" (iPhone Xr) diagonally. Actual viewable area is less.
3 Real-time preview in Depth Control will be available via a free software update later in Q3/Q4.
4 Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/iphone/LTE.
5 Dual SIM support will be available via a free software update later this Q3/Q4. Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Certain restrictions apply to use.
6 In most countries.
