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| Source: Alizila blog. The 2018 11.11 Global Shopping Festival logo picked out in neon. |
Alibaba's 2018 11.11 Global Shopping Festival is already breaking 2017 records. Live updates from Alizila have revealed that it took just 1 minute and 25 seconds for the festival to get past total GMV* of US$1 billion.
As of 1.15pm, Tmall Global’s GMV has surpassed the platform’s total GMV of last year’s 11.11. In addition, more than 100 overseas brands have exceeded RMB10 million in GMV. Moony, Ya-Man, Swisse and Chemist Warehouse were some of the first to see these numbers, Alizila's live updates on the festival.
As of 1 am, Alizila shared that the top 10 countries/regions selling to China were:
1. Japan
2. US
3. Korea
4. Australia
5. Germany
6. UK
7. France
8. Spain
9. New Zealand
10. Italy
Cosmetics, toiletries, and food supplements ruled the roost for Chinese customers on 11.11. Baby-related products were also popular. The top 10 imported brands bought by Chinese consumers were:
1. Swisse, a health and wellness company
2. Kao, which has a number of brands including for beauty, women's paper products and toiletries, as well as cleaning products, and baby diapers
3. Moony, which makes baby products. Moony is a Unicharm brand.
4. Aptamil, a milk powder brand from Danone
5. Dr.Ci:Labo, a Japanese medical skincare brand
6. MartiDerm, known for its nutricosmetics
7. A.H.C, the cosmetic brand from Korea
8. Bio Island, which makes supplements
9. GNC, which sells supplements
10. Move Free, a brand of supplements from Schiff Vitamins
It appears that shopping for winter clothing was a biggie this year for 11.11 customers outside of China, plus party clothes for the season.
The top 10 categories of products exported from China were:
1. Dresses
2. Wool coats
3. Pants
4. Hoodies
5. Wool-knitted sweaters
6. Sweaters
7. T-shirts
8. Down jackets
9. Shirts
10. Low-top shoes
*GMV for the 11.11 Global Shopping Festival is the total value of orders settled through Alipay on Alibaba's China retail marketplaces, Lazada and AliExpress within a 24-hour period on November 11. It is reported on a real-time basis and includes shipping charges paid (where applicable).
All GMV and other figures presented are unaudited and subject to adjustments.
