What3words, the location technology company that enables people around the world to identify and share any precise location using just three words, is teaming up with Freedom Pizza, a KRUSH Brands company, for its first UAE-based food delivery partnership. This allows customers to have Freedom Pizza delivered to a specific 3 m square without the need for additional directions.
Street addresses across the UAE can be inaccurate: pins can drop in the centre of the buildings, leaving riders struggling to find the correct door or access point and searching through large areas. The what3words addresses are more accurate than postal addresses, the company said. It is also the first addressing system entirely optimised for voice, and available in over 45 languages.
The what3words model is based on a grid of 3 m squares mapped onto the globe. Each one has a unique what3words address, made of three words from the dictionary. KRUSH Brands riders can then deliver anywhere across Dubai with the right words. For example, the front door to Freedom Pizza's Downtown location can be found at '///flicked.host.officers'.
KRUSH Brands has introduced the technology across their portfolio of locally-born companies, including Wildflower Poke & More, Coco Yogo Vegan Kitchen, Salad Jar along with foodpreneur partners Jet Lagged Chef and Viking Bageri.
To find the what3words address for a specific location, KRUSH Brands customers can visit what3words.com or download the free what3words app, then select where they would like to receive their delivery, after which they will see its easy-to-remember what3words address. They can then log in to any of the KRUSH Brands websites or applications to add their precise what3words address to their profile.
KRUSH Brands has a database of over 350,000 customers, with 60% of all orders coming directly on the brand platforms built by their in-house tech team. At least 95% of the orders received will be for delivery which equates to about 10,000+ deliveries per week for the KRUSH Brands delivery team to fulfil. Integrating what3words with their existing addressing system ensures speed, precision and reliability in a hyper-competitive market and allows KRUSH to maintain its 23 minutes average delivery time as demand increases.
KRUSH Brands Founder & CEO, Ian Ohan said: "We are super excited to partner with what3words to provide our customers with easy to use and more accurate and fast delivery. Whether you are at home, the beach, in the desert or one of the UAE's amazing parks, we will find you with what3words. We love its simplicity and believe it is the future of global addressing in the region and internationally. Good ideas matter and what3words is a great one.
"The benefit of what3words for food deliveries are clear. Providing three simple words in your online checkout means no more lost or cold pizza," added Chris Sheldrick, CEO and co-founder of what3words.
"We are really excited to partner with KRUSH Brands in Dubai to give customers a more accurate and seamless delivery experience anywhere, anytime".
