 |
| Source: Casio. Introducing the Casio GMA-P2100W in time for International Women's Day. |
The new compact Casio GMA-P2100W features the iconic octagonal bezel design of the 2100 line, presented in yellow in homage to the International Women’s Day tradition of appreciating women with gifts of mimosa flowers.
International Women’s Day, which takes place every year on March 8, was recognised by the United Nations in 1975. It is a day for celebrating the expanding opportunities for women to play impactful roles in peace, security, and development and to hold leadership positions in organisations and communities, as well as an opportunity to consider how to achieve further progress, Casio said.
The watch features a shorter band length to fit more slender wrists with enhanced comfort. The bezel and band are made with bio-based resin produced from corn and other renewable organic resources, which is expected to help reduce environmental impact.
As part of the brand’s efforts to reach out to more people, G-SHOCK has also launched WOMEN OF OUR TIME, a website dedicated to highlighting exceptional women across diverse fields who unabashedly challenge the status quo, and to exploring their relationships with time. Video features on the site examine the motivation that drives the creativity of 3D/CG artist YUKARI, G-SHOCK athlete and professional skateboarder Aori Nishimura, professional surfer Sakura Johnson, and professional skateboarder Cocona Hiraki. Behind the impressive accomplishments of these women is the hard work they have put in to overcome setbacks and their neverending spirit of challenge.
The G-SHOCK brand stands for a world where women can aspire to be anything and anyone they want to be. In recent years, Casio has been downsizing popular G-SHOCK watches to expand its lineup of more compact models that anyone can wear, sending a strong message that G-SHOCK toughness is for people of any gender.
Details
The Casio watch Compact GMA-P2100W-7A is priced at S$159 and will be available to purchase from 1 March 2024 at https://gshock.casio.com/sg/contents/unstoppable_me/women-of-our-time/
