 |
| The
four key differences that Acronis True Image 2017 New Generation
offers: comprehensive backup, Blockchain baased authentication of
integrity, protection from ransomware and secure e-signatures. |
Acronis,
a global hybrid-cloud data protection and storage provider, has
announced Acronis True Image 2017 New Generation, which has three new
key features over and above the backup capabilities of Acronis True
Image:
- Acronis Active Protection — active protection against ransomware attacks on user data
- Acronis Notary — Blockchain-based data certification and verification capabilities and
- Acronis ASign — an electronic document signing service.
 |
| Mike Chadwick, VP of Engineering and Cloud Operations at Acronis, explained the Acronis advantage at a media briefing. |
In the past, data was just something to
back up on-premise and restore as required. In today's cloud-based
environment, where data can be stored physically at home or at work as
well as on various mobile devices and also in the cloud has given rise
to the need to always have a copy of the data that can be authenticated
and actively protected, Acronis says.
"It's all about
owning your data and being able to find your data," said Mike Chadwick,
VP of Engineering and Cloud Operations at Acronis.
“With
more than 5 million people using Acronis True Image; we know how to
provide data protection for individuals and families around the world,”
explains Serguei Beloussov, co-founder,and CEO of Acronis. “With Acronis
Active Protection, Acronis True Image 2017 New Generation is the
ultimate solution for protection of data against cyber-attacks and an
important addition to any anti-virus software, especially free or
embedded antivirus software.”
“Modern cyber threats are
changing the way people and organisations approach protecting their
valuable data, demanding almost on-the-fly adaptation to ever evolving
threats," said Phil Goodwin, Research Director, IDC. "Acronis True Image
incorporates interesting leading edge technologies designed to help
thwart a range of threats and minimise any potential data loss.”
Eugene
Kaspersky, Chairman and CEO of Kaspersky Lab, said: “The world is
facing a rising and increasingly dangerous tide of ransomware affecting
individuals and businesses alike. Of course, ideally you should never
pay criminals if your data is encrypted by ransomware; that’s all very
well in theory, but when it’s your family photos or business documents
encrypted, the idealism can swiftly go out the window. There are many
measures that can be taken to avoid the damage from ransomware, but a
high-end Internet security suite and a reliable backup disconnected from
the system is still essential to ensure business continuity if the
worst does still happen. And I welcome Acronis' introduction of backup
suited to this trend.”
Designed to provide advanced
data protection for consumers, small and medium-sized businesses and
small office-home office environments, Acronis True Image outperforms
the closest competition by more than two times* and protects data on
Windows and Mac computers, iOS and Android mobile devices, and Facebook
accounts, with plans to extend social media coverage to Instagram and
Pinterest in the future. Data is encrypted with the
AES 256
standard, the most advanced AES version, and stored in multiple
destinations, including external drives, NAS devices, network shares,
and the secure Acronis Cloud.
Acronis True Image New
Generation is the first and only backup solution in the market with
Active Protection. Researched and developed at the Acronis R&D
facility in Singapore, Active Protection detects and prevents ransomware
attacks in real-time, automatically recovers all data, and
self-protects backups and the backup application.
Acronis
Active Protection identifies unusual activity on computers and prevents
malicious applications from damaging user data, backups, and backup
software. Behavioural heuristics detect and prevent new and known
ransomware attacks, making the backup more secure, and reducing a number
of times data need to be restored from the backup.
Acronis
Notary for Blockchain-based data authentication. Acronis Notary offers
certification of the content of any file and verification against
modifications against the original content. Unique digital fingerprints
are stored in a distributed, immutable database based on Blockchain
technology. Blockchain allows users to verify the authenticity of the
information at any time. This is especially important for valuable
documents such as contracts, medical records, and financial documents.
Acronis
ASign for Blockchain-based document certification. Acronis ASign allows
multiple parties to execute and certify a document with a secure and
publicly auditable digital signature. Users can protect their backed-up
documents, which are verified with Acronis Notary and electronically
signed – all within the same reliable backup solution.
While
e-signatures are legal in various countries, Blockchain-backed
documentation is relatively new and does not yet have the same
acceptance globally, though it is just a matter of time before the
legislation is in place. "It is another another piece of evidence that
you can bring (as proof the data has not been tampered with)," said
Chadwick.
Other highlights include:
+A touch-friendly interface across all devices
+Additional features for Mac users: Unmounted network-attached storage (NAS) support for source and backup destinations, wireless backup of mobile devices to Mac computers with local data browsing capabilities; and support for Mac OS X Sierra.
+The full mobile backup experience: Besides encryption, file preview and recovery, browsing of all cloud backups from a mobile device.
+Backup and recovery capabilities for Facebook accounts: Browse and recover a Facebook account data to an existing or new account with data encrypted and stored in the Acronis Cloud.
Interested?
Acronis
True Image 2017 New Generation is a new premium subscription for the
Acronis True Image backup solution and retains the same user interface
as Acronis True Image. Upgrade pricing is available for existing Acronis
True Image customers.
Acronis True Image 2017 New Generation will be
available in single, three- and five-computer offerings, at the price of
S$139.99, S$200.99 and S$224.99 respectively. All subscriptions are for
a year and include 1 TB of Acronis Cloud Storage.
View the
Electronic Transactions Act for Singapore
*Based on internal tests.