Global mobile social influencer network launched

VOLTU, the performance-led social influencer network for mobile acquisition, has officially launched. By mobile adtech pioneer Glispa Global Group, VOLTU connects advertisers with content creators worldwide in order to drive app installs, brand awareness and engagement, and is a take-off from Glispa's bespoke social influencer ad campaigns for clients like Square Enix and Chinese giant Youzu.

Influencer marketing has proven to be an effective way to motivate and engage consumers because it harnesses the power of authentic, meaningful content, created by consumers, for consumers. Consumers find this medium of advertising trusted and valuable, rather than interruptive and contrived.

VOLTU is set apart from other social influencer solutions by its proprietary adtech platform and its ability to reach beyond the US into other regions, including Southeast Asia. VOLTU has over 30 thousand social influencers in its network with over 3,500 apps to promote. Influencers with anywhere from 10 thousand to millions of followers are invited to apply and run campaigns on the VOLTU network. Influencers can get paid for creating more of the posts and content that authentically fit with their followers.

The network taps into all significant social channels worldwide, which will allow advertisers to reach global audiences in a highly efficient way. VOLTU’s local influencer partners create authentic, relevant content across local platforms such as AfreecaTV (Korea), Douyu (China), and NicoNico (Japan).

“With VOLTU we address inherent mobile ad industry challenges including advertisers’ needs for transparency and fraud protection, ever-diminishing user engagement with banner ads, and the rise of ad blockers,” said Samantha Turner, Commercial Director and VOLTU Creator/ambassador. “We offer our advertising clients a hyper-native solution, leveraging trusted authorities in their topic areas (e.g. gaming) to drive high-value user acquisition and brand awareness at scale.”

Gary Lin, CEO and founder, adds, “Glispa Global Group is employing its 8+ years of performance DNA, proprietary technology and unprecedented global reach to make this incredibly valuable delivery method viable for all marketers. VOLTU connects advertisers with thousands of influencers worldwide to promote apps, drive installs and develop stronger customer relationships or lifetime value.”

VOLTU’s technology platform leverages the Glispa platform, which includes advanced tracking and attribution, campaign management, reporting and analytics, quality optimisation, fraud analysis and billing system.

More than a million LinkedIn members in some Asia Pacific, Middle East countries

LinkedIn has reported that its membership has crossed 300 million in more than 200 countries and territories, 67% of whom are located outside the US. The company has added more than 23 million members since December 31, 2013.
 

A map on the company's website shows that there are more than 1 million LinkedIn users in Saudi Arabia, Singapore, Malaysia, New Zealand and the UAE. Indonesia and the Philippines boast more than 2 million users, and there are over 4 million users in China, over 5 million in Australia, as well as 24 million-plus in India.

In a blog post about the milestones, LinkedIn’s SVP of Product & User Experience, Deep Nishar, discusses the company’s vision of connecting all of the world’s professionals and its plans for continued growth.

"To give our members access to all business knowledge they need to be great at what they do, we have brought together content from millions of publishers through Pulse, Influencer posts from approximately 500 of the leading minds in business, and most recently, our millions of members, as we continue to roll out our publishing platform and expand LinkedIn Groups and SlideShare," Nishar said.

Nishar also noted that members in locations like Malaysia, Singapore and UAE prefer to check LinkedIn on their mobile devices than on their desktop computers. "Every day we see an average of 15 million profile views, 1.45 million job views and 44,000 job applications in over 200 countries through mobile," Nishar said.