Kérastase Résistance Thérapiste promises to do wonders to over-processed hair

Source: L'Oréal.

In 1995, Kérastase created Résistance to help women better care for and repair their hair. Twenty years later, Résistance Thérapiste extends the brand to the needs of over-processed hair. 

Thanks to a pioneering discovery on the structure of hair, the power of an ancient plant and a new sensorial routine, Kérastase invites women to envision the complete renewal of damaged hair. According to the company, one session is enough. 

Résistance Thérapiste has also inspired the creation of an exclusive tongue-in-cheek web series with the hashtag #HairConfession, starring actor Eric "there are no innocent hair habits" Roberts as the hair-obsessed 'therapist'. In the series, women confide "the most embarrassing confessions" on the analyst’s couch.

Interested?

Watch the Thérapiste web series

Add your own #HairConfession

Biotherm Homme launches kite surfing video in conjunction with The Dose skincare

Source: L'Oréal.

Biotherm Homme, the premium men’s skincare provider, has launched The Dose, a collection of products which tackles men's daily challenges under the four categories of freshness, energy, youth and charisma.

To promote The Dose, Biotherm Homme has also released a 360° video of the perspectives of Youri Zoon, worldwide kitesurfing champion, as he performs gravity-defying stunts. 

Interested? 

Live the experience. 

L'Oréal creates beauty snapshot of Turkey

L'Oréal continues to listen to real people worldwide in its quest for innovation, most recently visiting  the streets of Istanbul asking Turkish men and women what is beauty for them. 

Here's what they found out:

Source: L'Oréal.