Pharrell Williams fronts new adidas Superstar Supershell shoes

Pharrell Williams returns with the Supershell family for adidas after the global success of Supercolor. Once again transforming the iconic Superstar model, this collection features a collaboration between Pharrell and friends and creative talents from around the world to bring a new chapter of the Superstar to life.

Source: adidas. The Superstar Supershell Artwork collection by Pharrell Williams.

The friends who have contributed to Supershell include Zaha Hadid, who is known for contributing designs for the national stadium in Japan and designing the Al Wakrah Stadium in Qatar. Hadid is an Iraqi-British architect whose projects have been hailed as architecture that transforms our ideas of the future with new spatial concepts and dynamic, visionary forms.

Todd James, another contributor, is a New York artist whose paintings and installations have been exhibited worldwide, including at both the 2001 and 2015 Venice Biennales. His works are influenced by Saturday morning cartoons, subway graffiti, American popular culture and world events.

Mr.'s works can also be seen on Supershell. Mr. is a Japanese contemporary artist based in Saitama Prefecture, Japan. He works in a wide range of media, including painting, sculpture, and video. Rendered in the anime style, the girls in his paintings incorporate the unique Japanese concept of ‘moe’ (萌え) to depict a new form of beauty and refracted sexuality of the contemporary age. In 2014, he set his art to music by directing the music video for Williams’ It Girl.

In the Supershell Artwork Collection the artists’ designs are complemented with six of Pharrell’s own artworks, which explore life force as well as energy and its relationship with colour. With limited quantities and exclusive artworks designed for different regions around the world, the footwear comes in simple monochromatic colourways – black and white – allowing the artworks on the Shelltoe to take center stage.

The Sculpted Collection sees the different artists showcase their artworks in specially-moulded 3D designs on the Shelltoe, which is a first for the Superstar silhouette. The series is then completed by two of Pharrell’s personal designs, which speak of his interest in the concept of relativity.

Source: adidas. The Superstar Supershell Sculpted collection by Pharrell Williams. 

With designs offered in monochrome black and white colourways, the shoes in this family are interchangeable, presenting opportunities to mix and match individual shoes for personal expression.

Interested?

The Superstar Supershell Artwork collection is available at S$149 and the Superstar Supershell Sculpted collection for S$169 at all adidas Originals stores and the adidas online store.

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Adidas Originals brings back the Superstar

Source: adidas.

This year, adidas Originals sets out to question what it means to be a superstar as part of a campaign to celebrate the legacy of the Superstar shoe, which was launched in 1969.

In a short film from adidas Originals, directed by Karim Huu Do, on what it means to be a superstar in 2015, Footballer David Beckham says: "It ’s not about trying to be the next big thing.’’ For Entertainer Pharrell Williams, "It’s not about the number of views, likes or shares’’. "It’s not about having your name on a flag or a jersey,’’ echoes pro Basketball player Damian Lillard, while singer-songwriter Rita Ora says, "It ’s not about following in someone else’s footsteps."

According to adidas, none of these superstars started out chasing fame. "Fame was a byproduct of their dedication and hard work. Whether it's 1969 or 2015 one thing is certain - there is no short cut to being a superstar," the company said in a statement.

Interested?

The Superstar Vintage pack range is now available at adidas and adidas Originals stores, retailing at S$159. Adidas stores are at Marina Bay Sands, Suntec City, Plaza Singapura, Parkway Parade, ION, Paragon, Orchard Gateway, Bugis Junction, Jurong Point, Causeway Point, and JEM; adidas Originals Stores are at JEM, 313@somerset, Pacific Plaza, Changi Airport (Terminal 1) and TANGS Orchard. The pack can also be bought at Limited Edition Stores at JEM, 313@somerset, as well as Limited Edition Chambers at Marina Bay Sands.

Watch the video here.

Hashtags: #adidas, #adidasOriginals, #Pharrell, #originalsuperstar