ASICS launches all-in-one fuzeX TR

Source: ASICS. The fuzeX TR training shoe.

ASICS has launched fuzeX TR, a training shoe that leverages lightweight cushioning and cross-functional design to offer greater workout efficiency. The all-in-one shoe that delivers support to athletes across a variety of fitness backgrounds and levels of expertise, from high intensity interval training (HIIT), lifting free weights to running on a treadmill.

The launch of fuzeX TR is the latest step in ASICS’ expansion into the training category, a category projected to grow to more than US$55 billion globally by 2020. ASICS’ expertise in developing innovative footwear leaves it ideally positioned to develop training footwear that will allow people to maximise their potential and continuously improve their performance.

Workout efficiency is typically hampered by the inverse correlation between weight and cushioning in footwear. In developing fuzeX TR, the ASICS Institute of Sport Science (ISS) was able to overcome this through its proprietary lightweight fuzeGEL midsole, so the shoe still provides effective cushioning for training, but with a thinner and lighter sole. Weighing about 260g (US Men’ Size 9 Half pair), fuzeX TR is 5% lighter than other ASICS training shoes in the same category*.

Built with versatility in mind, fuzeX TR offers broad-spectrum training features, including flexible forefoot grooves that deliver excellent floor traction for multidirectional training movements. Positive patterns on the outsole offer added traction across multiple terrains.

The no-sew upper also provides comfort in all movements. With a sole positioned closer to the ground fuzeX TR delivers a light and direct ride in the heel portion. The shoe’s low profile offers a comfortable and stable base, functional across a wide variety of training activities.

“FuzeX TR marks the beginning of a series of products developed specifically to meet a wide range of training needs,” commented Paul Miles, Senior General Manager, Global Marketing Division, ASICS Corporation. “In the spirit of ASICS’ ongoing WANT IT MORE campaign, we hope to engage with and motivate fitness enthusiasts to achieve their goals.”

Interested?

Available for men and women, fuzeX TR will go on sale in Singapore at ASICS stores on August 1, retailing for S$179 a pair.

Read the WorkSmart Asia blog post about the ASICS Dynaflyte

Hashtag: #wantitmore

*Quantified research results measured against ASICS’ footwear products in the same training category by ASICS Institute of Sport Science with standard error up to +/-5g.

ASICS launches lightest-ever cushioning shoe for runners

Source: ASICS. The DynaFlyte.

ASICS has launched its lightest-ever cushioning shoe for runners. Delivering both light weight and cushioning, DynaFlyte features a full-length FlyteFoam midsole, ASICS’ patented* midsole technology in its purest form. With less weight to swing forward, runners experience less energy loss, more efficient running and the potential to unlock speed at any distance, the company says.

Maintaining effective cushioning while simultaneously reducing a shoe’s weight is a key challenge in running footwear development. Weighing in at about 270g***, DynaFlyte has become the lightest running shoe in the ASICS family**. 

At the core of DynaFlyte is FlyteFoam, ASICS’ patented lightweight and responsive cushioning technology — first trialled in the MetaRun shoe in November 2015. FlyteFoam is the result of about three years of development and over 300 prototypes tested at ASICS’ Institute of Sport Science (ISS), ASICS’ research & development center in Kobe, Japan. Built with reinforced fibres that work to maintain cushioning, it is approximately 55% lighter than the industry standard and is ASICS’ lightest midsole to date. Equipped with a full-length FlyteFoam midsole, DynaFlyte meets the highest level of cushioning standards among ASICS running footwear.

Interested?

DynaFlyte is available for men and women at ASICS stores and selected running outlets worldwide including in Singapore at a retail price of S$229 per pair.

Hashtags: #ASICS, #ASICSSG, #DynaFlyte, #WantItMore

*Patents: FlyteFoam: Japan
**Excluding light racing shoes and racing flats
***US men’s size 9: half pair

ASICS lightest-ever cushioning shoe is available for purchase. Get your pair of DynaFlyte running shoes today. #ASICS #ASICSSG #DynaFlyte

A photo posted by ASICS Singapore (@asicssg) on Jul 4, 2016 at 8:44pm PDT