SwaadMarket, Haldiram's promoting adulteration-free mithai in India

Source: SwaadMarket.com website.

Haldiram's, a major name in the Indian sweets industry, has been launched on SwaadMarket.com - an Indian marketplace that offers guaranteed adulteration-free, hygienic, and pure sweets and other products. While Indian sweets (mithai) are a traditional gift, the mithai market has seen a decline due to lack of innovation and fears about hygiene and adulteration. This trend has prompted the two companies to promote the concept of adulteration free sweets in India.

SwaadMarket provides a listing of regularly tested vendors from across India, from where one can buy assured milavat (adulteration) free sweets either online or offline. The marketplace offers online sweets, farsan and namkeen, dry fruits, and bakery items.

Swarn Amrit makes edible gold sweets in India

Luxury brand Swarn Amrit has, for the first time in India, introduced confectionery made with pure 24 karat gold. According to the company, gold is not only a symbol of purity, prosperity and fortune, but also possesses powers contributing to a long and vital life. 

Swarn Kalash 

The new range includes Indian and international sweets named kalash, mukhi, madhu, yukti and katak. Swarn Mukhi, for example, consists of layers of cashews, almonds, pistachio and gold while Swarn Madhu are Belgian chocolates made with gold, and Swarn Katak is Turkish delight plus gold. 

All gift boxes come with a gold key, and can be personalised with a message and an image on the lid. Request a free sample here.