|Source: Twitter. The Vistara logo was unveiled on Twitter and Facebook.|
The name Vistara is derived from the Sanskrit word ‘vistaar’, which means ‘limitless expanse’, and draws inspiration from the brand’s domain - the ‘limitless’ sky. The logo is derived from a ‘yantra’, a perfect mathematical form that reflects the unbounded universe. Its interconnecting lines reflect the seamless experience the airline wants to offer its customers. The eight-pointed star at the centre of the logo reflects the high standards Vistara is committed to the excellence that will be a hallmark of the airline.
Vistara is expected to start operations in October 2014 with the mandate to ensure quality in every aspect of customer engagement. Headquartered in Delhi, India, Vistara will take delivery of its first plane, an Airbus A320-200, in September and plans to increase its fleet to 20 aircraft, including A320neos, by the end of the fifth year of operation.
|Source: Tata Sons.|
Phee Teik Yeoh, CEO, TSAL, said, "We aim to deliver a seamless experience via personalisation of services for guests who travel with us. Our core belief is that we will be intuitively thoughtful about our guests' needs from the time they contact us to the time they leave the airport. Whether they are leisure or business travellers, we would like to make a significant difference at every stage of their air travel experience, and truly bring back the joy of flying."