22 June 2018

MyRepublic launches mobile plans with Boundless Data

MyRepublic standee for the new mobile plans.
Standee for the new
mobile plans, which
let users "break free
of 'meh'".
MyRepublic, known for its home broadband services, has launched three mobile offers in Singapore that exemplify simplicity and freedom from worry.

All MyRepublic plans feature no contracts, no hidden charges, as who as two capabilities that the company calls Boundless Data and Roam Like Home. “We want to be generous, not just with data but with the essentials,” said Shivendra Singh, CMO, MyRepublic. “We don’t want our customers to worry about not having enough talktime or SMS. We also don’t charge for services like Caller ID or plan changes. That’s not giving customers true value. That’s not a worry-free experience.”

The company expects that the new offers will appeal to its target segment of young, smart, sophisticated and technically-savvy adults. "We are going to play in the value segment. Word of mouth in that segment is extremely important for us," said Singh.

"The market we're after is around people who want control," added MyRepublic CEO Malcolm Rodrigues.

MyRepublic says the Boundless Data feature is not the same as giving users unlimited data, though for all intents and purposes users can tap on free mobile data services at any time. With Boundless Data, mobile data speeds are throttled (slowed down) once the user has consumed the full data allowance in the subscription. This empowers customers with service continuity, greater control on data usage, and billing transparency. Other telcos in Singapore cut off mobile data use when the allowance is consumed, or charge for additional mobile data used.

MyRepublic standee signage. Boundless data means continuous surfing.
Boundless data means
continuous surfing.
Those who prefer full speeds can buy a Data Booster, which tops up a data allowance and is valid for 30 days, through the MyRepublic app. Monthly recurring Data Add-ons can also be purchased instead.

MyRepublic users should be able to surf the Internet, send WhatsApp messages, make calls and stream music comfortably at the reduced speeds, said Singh. He also shared that he has watched YouTube videos at the slower speeds but cautioned that the speeds are not optimum for watching HD or 4K videos.

"We don't want a price war. We want to give you the best value that we can
and make sure the user experience does not suffer," he said.

Normal speeds will be on par with typical mobile network speeds for Singapore. The speed downgrade could drop data rates to anywhere from 384 Kbps to 1.2 Mbps, rather than a specific speed. Singh explained, "We will manage the speed so everyone can use it."

Roam Like Home refers to eliminating the shock of receiving a large bill for roaming through not having pay per use roaming charges. To roam, customers have to buy a roaming Data Booster  or Data Add-on before they travel, or via Wi-Fi while they are overseas.

Billing has also been simplified for roaming with all countries categorised into one of three pricing tiers, each of which with a flat rate for receiving calls.

From left: Singh, Rodrigues and Yap.
From left: Singh, Rodrigues and Yap.

Plans are in place to launch the same offers in at least one other country, probably within the year, said Rodrigues. "Mobile virtual network operators (MVNOs) are not allowed in Indonesia so it probably won't be there," he said. MyRepublic also operates in Australia and New Zealand.

Rodrigues also observed that incoming telcos would have an uphill task satisfying demanding Singapore customers, who complained about StarHub's coverage for years after the company first offered mobile services. Rodrigues used to work with StarHub. "I know how hard it is to get good coverage in this country," he said.

TPG Telecom won the rights to operate as the fourth telco in Singapore in 2016, and has said it will launch services in 2018. "TPG isn't putting in the effort that we did back then," Rodrigues noted. (Coverage) won't be like that of the other three guys and won't be like that for a while," he said.

"We want to be in 100 countries and have a 5% market share. We're not looking to completely transform the market share dynamics here," he commented.

"Today is step one. You'll see things come out in the next 60 days that will blow your mind," Rodrigues said at the launch yesterday.

MyRepublic is using a “thick” MVNO model that is the first of its kind in Singapore, it said. This approach gives the company far greater control over the structure of its mobile plans and customer experience; “thinner” MVNOs are limited on differentiating themselves by the structure and pricing of its host network operator’s offerings.

Yap Yong Teck, MD, MyRepublic Singapore elaborated that MyRepublic has more control over how data is routed and over the applications layer, so the company can prioritise, optimise and package services better, in real-time, as opposed to making change requests and waiting for their partner to make the change for them.

"We control the components that lets us make the products," Rodrigues said.


The new plans launched are:


7 GB of data at S$35/month


12 GB of data at S$55/month and


25 GB of data at S$85/month
2GB Roam Like Home Essential Data Add-on

MyRepublic broadband customers who take these plans get bonus data. If they sign up for the Smart plan they enjoy 3 GB of extra data, and 8 GB of bonus data for the Mega and Xtra plans. Customers interested to change their plan can do so starting from 29 June 2018 via the MyRepublic app.

Sign up online

19 June 2018

Adobe and Microsoft software to work even better together

Adobe today announced new enhancements to Adobe Document Cloud as part of its partnership with Microsoft. The two companies aim to deliver superior digital document experiences to millions of joint customers.

Adobe Sign is now more deeply integrated with Microsoft Dynamics 365, providing real-time access to customer details from LinkedIn Sales Navigator and more automated sales processes. And with new PDF integrations, all Office 365 users with a subscription to Adobe Acrobat DC for teams or enterprises will now have the ability to create, manipulate, and view high-quality, secure PDFs from the ribbon in online versions of Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft OneDrive and Microsoft SharePoint.

“Whether onboarding an employee, signing up a new customer, or completing a critical sales contract, great experiences start where the document does, in Adobe Document Cloud,” said Ashley Still, VP and GM, Digital Media, Adobe.

“As leaders in document and productivity software, Adobe and Microsoft are integrating best-in-class cloud services like Microsoft Office 365, Microsoft Dynamics 365, Adobe Sign and now Adobe Acrobat DC to meet the needs of today’s agile and rapidly evolving workforce.”

“Microsoft and Adobe share a common vision of the workplace of the future—one that is centred on teamwork and collaboration,” said Ron Markezich, Corporate VP, Microsoft Office 365 at Microsoft.

“Building on the initial success of our partnership focused on Adobe Sign, we’re thrilled that Microsoft Office 365 customers now have access to the expansive PDF services from Adobe, right within the tools they use every day.”

Last September Adobe Sign became Microsoft’s preferred e-signature solution for Office 365. It is now integrated across Microsoft’s portfolio, including Microsoft Dynamics 365. Industry response to the partnership has been strong, and Adobe Sign now enables over half of Fortune 100 companies with fast and secure signatures, contributing to the more than 8 billion electronic signature transactions that were processed through Document Cloud in the past year alone. In the coming weeks, Adobe Sign will be live on Azure in the US, with expansion to additional regions expected soon.

Adobe Sign integration with Dynamics 365

Adobe Sign and Microsoft Dynamics are already used by hundreds of joint customers. Now they can leverage a new user interface for quick navigation, and real-time access to customer details from LinkedInSales Navigator to reduce contracting errors and automated sales processes by embedding Adobe Sign into multistep Dynamics 365 workflows.

The 135 million monthly commercial active users of Office 365 have access to e-signatures with Adobe Sign, and PDF services from Adobe. With new PDF services integrations for Office 365, customers can:

·        Access Adobe PDF services directly from the ribbon in online versions of Word, Excel and PowerPoint to convert documents into high-quality Adobe PDF files that preserve fonts, formatting and layouts. Documents can be password protected.

·        Access Adobe PDF services within SharePoint and OneDrive to create and view high-quality Adobe PDFs that preserve fonts, formatting and layouts and can be password protected.

·        Combine multiple file types into a single PDF for archiving or distribution, and convert PDFs into editable Word, Excel, PowerPoint or RTF files from a mobile device or online.

18 June 2018

NETSPay now available for OCBC and UOB cards

- More than 11 million NETS cardholders will be able to make secure NETS payments using their phones at more than 60,000 NETS QR acceptance points

- NETSPay users can store up to 10 ATM bank cards on the app; easy to separate and track transactions

- NETSPay users can also make payments on a mobile app (e.g. AXS m-Station) and on websites, not just at points-of-sale

OCBC Bank and UOB customers will now be able to make NETS payments with their mobile phones via the NETSPay app instead of using their physical NETS ATM bank cards* with participating merchants. Merchants which will be offering NETSPay as a payment option on their mobile apps and websites include Qoo10, Audio House, NTUC Income, Singapore Mint, Metro Department Store and Rydesharing.com.

OCBC Bank and UOB customers can digitise (store) their NETS ATM bankcards on their mobile phones for NETS payments at more than 105,000 acceptance points island-wide including at more than 60,000 NETS QR acceptance points, making mobile payments available to more than 11 million NETS cardholders. NETS static QR will be incorporated under the SG QR code specifications when the latter is released later in the year.

NETSPay works just like the physical NETS ATM bank card with purchases debited directly from the customer’s bank account. Consumers just have to scan the NETS QR code or tap their NFC-enabled phone on a NETS terminal to make payments. Paying via NETSPay comes with the added advantage of not having to key in a PIN for transactions of less than S$100.

Jeffrey Goh, Group CEO, NETS Group, said, “We are pleased to welcome OCBC and UOB cardholders to NETSPay. Since NETSPay was launched in Oct 2017, we have already seen transactions increase 70-fold as consumers see the convenience and benefits of mobile payments at point-of-sale. We’re confident that this number will continue to grow exponentially with the addition of OCBC and UOB customers.”

Milind Sanghavi, Head of Digital Payments, OCBC Bank, said, “Mobile payments are gaining steam in Singapore, with increasing levels of awareness and the government’s push for a cashless society. OCBC started our war on cash with OCBC Pay Anyone, the industry’s first cashless payments solution, in 2014. Last year, we upped the ante to provide our customers a consolidated payments app and partnered with NETS to offer peer-to-merchant and peer-to-peer payments via QR codes, in addition to payments via mobile numbers, Facebook and emails.

“While we have seen exponential growth in our customers’ cashless payments adoption volumes, digital payments still take up only a small portion of the total number of payment transactions in Singapore, so we are delighted to deepen the partnership with NETS, with its NETSPay service, to tap into the growth opportunity in digital payments. This will give our customers an additional avenue to perform digital NETS payments – via a QR code scan or a contactless tap directly from their mobile devices. We are confident the ease of usage of the NETSPay platform will encourage more customers to adopt mobile payments as a primary mode of payment, displacing cash,” he added.

Aaron Chiew, Head of Digital and Mobile, Regional Digital Banking, UOB, said, “At UOB, we know that our customers want simpler, smarter and secure ways to make payments through the mobile phone. For example, our customers have taken to the ease of using their phones to pay by NETS, with such transactions growing an average of 198% every month since we enabled NETS QR code and NETS mobile contactless payments on our mobile banking app UOB Mighty last year. The NETSPay app will complement our initiatives and give our customers different options that enable them to make mobile contactless payments directly from their bank accounts.”

NETSPay users are not just limited to making contactless and QR code payments at retailers (point-of-sale). The service is also available as a payment option within a mobile app (e.g. AXS m-Station) and for online QR payments at e-commerce websites.

Since May 2018, AXS m-Station users have been able to pay their bills via NETSPay. NETSPay uses the phone’s fingerprint or passcode authorisation to effect payment, doing away with the need to key in Internet banking token or credit card details.

Joey Chang, CEO, AXS, said, “AXS is pleased to collaborate with NETS to enable NETSPay on AXS m-Station mobile app since 3 May 2018. NETSPay provides a quick and seamless mode of payment for our users, and with this convenience, we are very encouraged with the strong take-up numbers.”

Added Goh, “Our partnership with AXS provides NETSPay users with added convenience as they are now able to take care of another everyday payment, this time bill payments, with the same app. NETSPay truly is ‘the payment app that can’.”

As with its physical AXS Station counterpart, the AXS m-Station mobile app offers a one-stop experience for users to pay for a host of services including credit card bills, phone bills, utility bills, traffic fines, car park fines, phone card top-ups and more.


NETSPay users can store up to 10 ATM bank cards on the app, allowing them to choose between bank accounts for different purchases. This enables NETSPay users to dedicate bank accounts for different types of purchases and also track their transactions by bank account on the app

To pay via NETSPay:

All phones
NFC-enabled phones
1.     Open the NETSPay app
2.     Select Scan Code
3.     Scan the NETS QR code to complete payment

1.     Tap phone* on terminal

*NETSPay must be set as the default payment app

*UOB customers can also digitise their NETS ATM bank cards on and make payment through the Bank’s mobile banking app, UOB Mighty.

**NETS QR code and NETS mobile contactless payments were enabled on UOB Mighty in September and December 2017 respectively.

14 June 2018

Jabra introduces three new members of its Elite series

Jabra launches the Elite Active 65t, Elite 65e and Elite 45e in Singapore.
Jabra launches the Elite Active 65t (right), Elite 65e (left)
and Elite 45e (middle) in Singapore.
Jabra is launching the Elite Active 65t, Elite 65e and Elite 45e in Singapore. The three devices are part of the Elite family of headphones and earbuds, a series engineered for outstanding music quality and strong voice capability.

The Elite family includes true wireless, headband, neckband, and soft neckband variants, with the suffix letter ‘e’ signifying a earbud wearing style, and ‘t’ for true wireless. Key features of the family include Jabra's own microphone technology for calls and voice interactions, as well as one-touch access and support for all major voice virtual assistants.

Wayne Lee, APAC Lead for Product Management and Alliance, Jabra, said that the new products address a number of pain points for time-poor, active people who want to use headsets for both voice and music, such as blocking out ambient noise; effective voice communications, durability and comfort. Chat apps such as WhatsApp and WeChat are particularly popular, he noted. Some 200 million WhatsApp messages are sent daily, while 84.5% of all WeChat messages are voice-based.

"The Elite range has the biggest choice of wearing styles," he said.

With the Elite range, headphone users no longer have to make a choice between great music headphones or a headset designed for voice and calls. All three of the new products are inspired by the best-selling Jabra Elite Sport, true wireless sports earbuds which set the standard for the Elite product suite with advanced audio technology.

Music streaming is a popular activity.
Each new Elite product contains unique microphone configurations to ensure users will always be heard, whether users are speaking to voice assistants such as Alexa or humans, both indoors or outside. The Elite series also features a one-touch access to all major voice assistants, and support customisation through the companion Jabra Sound+ app*.

The new products also come with a two-year warranty against dust and water ingress (the two years for the Elite Active 65t also includes sweat ingress). 

At a glance:

Elite Active 65t

Engineered for active users who want a true wireless voice and music experience while working out. The Jabra Elite Active 65t is for those who want the features of the Elite 65t, while being able to use the earbuds in a sports or training setting. The earbuds have enhanced grip, through a special coating, an integrated accelerometer for tracking features and IP56 sweat, water and dust certification. The Elite Active 65t has five hours of listening time on one charge with two additional charges in the cradle.

Elite 65e

Designed for best-in-class wireless calls and music, and the top-of-the-line device for the Elite range. The Elite 65e provides two levels of noise cancellation, including Jabra’s leading active noise cancellation (ANC) solution. In addition, the Jabra Elite 65e offers premium conversation quality with three-microphone technology that creates a noise-blocking zone for added clarity.

Elite 45e

For the best all-round voice and music experience. The Elite 45e is for users who want the best combined voice and music experience in a headset with a discreet design and a great fit. This soft neckband headset has a lightweight form factor and a box microphone solution that delivers the clearest voice communication on any stereo wireless headphone. The neckband features memory wire.

Lee (right) shows how the companion app registers a connection with the Elite Active 65t, worn by a Jabra representative on the left, and allows personalisation of the experience.
Lee (right) shows how the companion app registers a connection with the Elite Active 65t, worn by a Jabra representative on the left, and allows personalisation of the experience.

“By introducing the Elite series, we have demonstrated to headphone users that we understand their needs and that we are fully committed to providing the best voice and music headphone solutions. Our new Elite series accommodates three levels of technology in sound, microphone and voice interaction capabilities, different endurance levels, and both True Wireless earbud and neckband solutions,” said RenĂ© Svendsen-Tune, CEO at Jabra. “With the Elite family, we now offer headsets for every choice of wearing style, use case and price point.”


 The Elite 45e and Elite 65e are available now with authorised Jabra retailers, while the Active 65t will be available from July 2018.

- The Jabra Elite 45e (in Platinum Black) has a manufacturer's suggested retail price (MSRP) of S$168.

- The Jabra Elite 65e (in Platinum Black) has a MSRP of S$328.

- The Jabra Elite Active 65t (in Navy Blue) will have a MSRP of S$298.

*Jabra app registration required

12 June 2018

What Millennials really want

From left: Chauwei Yak, Anton Szpitalak, Pocket Sun, and Louise Huterstein, with Dan Murphy from CNBC as moderator.
From left: Yak, Szpitalak, Sun, and Huterstein, with Dan Murphy from CNBC as moderator.

Millennials do not stay with the same company for life. Millennials need constant feedback. Millennials are taught that it is ok to fail, and to fail enough to learn enough to do something great. Millennials are familiar with private market investment, in startups. Millennials do not go to an office to work 9 to 5.

Millennial traits and attitudes such as these were discussed candidly at a session during the 2018 Credit Suisse Global Megatrends conference, and the results may surprise.

The reality is that Millennials' problems are not the same as those of the generation before, said Anton Szpitalak, CEO and Founder, Tribe Breweries and a Young Investors Organization (YIO) Board Member. Solely sponsored by Credit Suisse, the YIO is the premier network representing more than 1,200 members of the next generation of the most influential families around the world.

"A lot of problems were largely solved before we came onto the world but it's not that our problems are any less challenging," he said. "There is a lot of misunderstanding about who we are."

"We grew up bombarded by things that we were all supposed to do and we see these things and our expectations are a little bit different," agreed Louise Huterstein, CEO, Pursuit Hospitality and YIO Board Member. "We see all that is possible...our expectations are so high."

Asked "how do you view Millennials today?" the majority of the audience, 42%, went for "it's complicated". Of the remainder, 35% said Millennials are "a great business opportunity" while 22% said they are "hard to please".

Szpitalak called "it's complicated" "a bit of a misunderstanding". He said Millennials are the most transparent generation. "If you want to find out what Millennials are thinking...just go on Instagram," he said. "Get out there and talk to them. They obviously want to be seen."

"We could be so many different things. That's how humans should be," said Pocket Sun, Founder & Partner, SoGal Ventures, the first female-led Millennial venture capital firm. "We're not one sided, we're multidimensional."

Huterstein said the categories are artificial, as multi-generational families are simply families. "It's about collaborating a little bit and seeing it's about the similarities," she said.

Her own choice is to see Millennials as a business opportunity. "It's a huge business opportunity," she said. "If you're not thinking about who your next customers are your business will stagnate."

While Chauwei Yak, CEO, GAO Capital observed that the world thinks Millennials are fickle, Szpitalak responded that Millennials are simply reacting to an ever-changing environment. "We're just responding to stay relevant," he said.

Millennial-focused brands

What Millennials are looking for in investments centre around risk, reward, return, social impact. Huterstein likened the situation to making a choice at the water aisle in a supermarket, where available choices have multiplied considerably. "There's always potentially something better that you didn't pick," she said. "If you don't stay true to what you put out to the universe, we are quite quick to change."

On the other hand, "we can quickly get back to your camp if you make good on what you're promoting," she added.

"Money isn't our No. 1 priority," said Sun. "Value-driven is no longer a filter for us any more. It's a baseline...we criticise brands for not being organic because that's our living standard."

Story-telling is important, too. "For us, when we make products, we have to tell a story," said Szpitalak. "If you align yourself with the audience who wants to solve big problems.. there's a way bigger chance for driving value for consumers.

"If you fail to be transparent, if you fail to be a good storyteller, that's when you fall behind."

The actual product is paramount, Huterstein said. "(Many companies market the) social good first, the product second. I say to switch it back, because if the product isn't good enough to choose, you won't have a platform to share the social good (story)," she said.

"Sustainability and social impact should already be (woven) into your business," stressed Sun. "It shouldn't be your No. 1 selling point."

Case in point is a company that Sun's SoGal Ventures has invested in, Function of Beauty, which provides personalised vegan haircare online*. "They pay more for the ingredients but they don't even market (the fact)," she said. "To them it's just what they should do...people love it because of its good design and it's a great product to use."

Huterstein likened the situation to making a choice at the water aisle in a supermarket, where available choices have multiplied considerably. "There's always potentially something better that you didn't pick," she said. "If you don't stay true to what you put out to the universe, we are quite quick to change."

On the other hand, "we can quickly get back to your camp if you make good on what you're promoting," she added.

Where Millennials want to work

On the working world, Huterstein said, "You don't have to pay us as much. You need to offer us this better experience and this has to be part of your bottom line. It's about our skillset now and not our tenure in the company, we move companies all the time."

There is a gap between what corporates think they are giving versus how much Millennial employees think they are receiving when it comes to corporate life however. While Huterstein used incentive trips created just for Millennials as an example of what they really want as compared to standard incentive trips, Sun described wanting unlimited access to gyms across countries in Asia and the Middle East. "(We have) asset-lite lifestyles and want the ultimate flexibility," she said.

"Work should be anywhere and anytime and not just in an office," she added, outlining the digital nomad trend. "We are a generation that has transcended geographical locations."

"We don't work anymore and then enjoy afterwards, we enjoy as we go," Huterstein said.

What Millennials will buy next

The next big things may come from e-sports or addressing women's needs. Sun observed that in healthcare, most of the drugs are tested only on men, while procedures are typically designed by men. There can be differences for women. She advised, "Pay more attention to women. They have a lot of consumer power."

Yak said Millennials are more data-hungry but have short attention spans. "They want to get to the answer in 5 seconds," she said, sharing that she has been changing the design of websites to promote ease of use around data presentation and to cater to the trend for mobile-first usage.

Sun added that there are still opportunities for brands to cater to a nomadic livestyle. "We may live in one country and make money in another and transfer money (across the two)," she said. "I face that problem and haven't found a perfect solution. Transfer fees can be a little bit high."

Asian Millennials compared to Western Millennials

Yak said Southeast Asian Millennials are less entrepreneurial than those from China, the US, or the EU. "It's ok to be a school dropout in the US," she pointed out, noting that in Singapore 90% of startups are not founded by Singaporeans. "They're not embracing the 'hey, I can do anything' type of mentality. (They) still want to work in a bank, (they) still want some money, (they) don't want to work in a garage."

Huterstein agreed, commenting that Asians have a sense of obligation around what they are meant to do, "a good job is 'this' and a good student is 'X'". "That does have an impact on entrepreneurship," she said.

However digital Millennials are, Gen Z after them are even more digitally-native, Sun said. "All the bad traits in Millennials will probably be reinforced in Gen Z. It's a myth that they are the younger generation. About half have babies. It's not like they're so young any more," she said. "It's Gen Z who will be shaping what the future will look like."

The session also asked how many Millennials there were in the room. Approximately 57% of the audience said they were from Gen X (born mid-1960s to early 1980s), while 23% said they were Millennials and the rest were Baby Boomers, born from the mid-1950s to 1960s.


Read the TechTrade Asia blog post about the Credit Suisse Megatrends session on artificial intelligence (AI).

Hashtag: #CSMegatrends

*Function of Beauty currently ships to the US and to parts of the UK.

Singapore's RENEW e-recycling effort expands

Source: StarHub. From left: Lim Chiew Yeow, Best Denki representative; Tay; Singapore Senior Minister of State, Dr Amy Khor; Singapore Minister for the Environment and Water Resources, Masagos Zulkifli; Ong; Ben Tan, COURTS Country CEO for Singapore, Danny Teo, Executive Chairman and founder of Gain City, Neo, Kenneth Aruldoss, Asia MD, Harvey Norman, and Steele.
Source: StarHub. From left: Lim Chiew Yeow, Best Denki representative; Tay; Singapore Senior Minister of State, Dr Amy Khor; Singapore Minister for the Environment and Water Resources, Masagos Zulkifli; Ong; Ben Tan, COURTS Country CEO for Singapore, Danny Teo, Executive Chairman and founder of Gain City, Neo, Kenneth Aruldoss, Asia MD, Harvey Norman, and Steele.

Four major electronics retailers in Singapore - Best Denki, COURTS, Gain City and Harvey Norman - have joined DHL, StarHub and TES’ RENEW programme to further encourage electrical and electronic waste (e-waste) recycling in Singapore. The four retailers will place the RENEW bins in 20 of their retail stores, further enhancing the outreach of the programme.

RENEW, which stands for REcycling the Nation’s Electronic Waste, is a voluntary community initiative by DHL, StarHub and TES. It aims to provide consumers with greater recycling convenience and encourage them to responsibly dispose of their unwanted electronic devices and information and communications technology (ICT) equipment. Such equipment can contain potentially harmful substances and needs to be treated properly, while the materials can be extracted and recycled. Under the programme, StarHub provides the bins, while DHL collects and delivers the e-waste to TES’ e-waste recycling facility.

The network of 468 RENEW bins can be found across 422 locations islandwide, including educational institutions, major malls, government offices, office buildings, community clubs and now in these major electronics retail stores. Since the launch of the StarHub RENEW programme in 2012, the amount of e-waste collected has increased exponentially. The programme has cumulatively collected more than 249 tonnes of e-waste since 2012, with over 92 tonnes collected in just 2017, up from the two tonnes collected in 2012.

Jeannie Ong, StarHub’s Chief Strategic Partnership Officer said, “As an infocommunications company, we are keenly aware of the importance of proper e-waste disposal, which is why we started this e-waste recycling programme over six years ago. Today, the rate which e-waste is generated has gathered pace as Singapore progresses towards its Smart Nation vision. This should concern all of us as the environment belongs to the community. 

"Having the retailers join the programme would mean greater convenience and accessibility for members of the public in Singapore to safely dispose their unwanted electronic devices and equipment. To effectively tackle environmental issues, we believe that it is important to involve the private and public sectors as well as the civil society to do their part. Hence, together with the support of NEA and our partners, we can heighten efforts to preserve our environment. We need to take action and start recycling our e-waste.”

“As DHL works towards our 2050 Zero Emission goal, we want to encourage more of our partners, customers and employees to join us on this journey. E-waste growth will only continue to accelerate with the pace of digital transformation. So we should be growing the awareness of proper e-waste disposal at an even faster rate. With these retailers - COURTS, Gain City, Harvey Norman and Best Denki - lending their support to the cause, we have a good chance of winning this sustainability race against e-waste,” said Julian Neo, Head of Commercial, DHL Express Singapore.

TES COO Gary Steele remarked, “TES is proud to continue to be a part of this important initiative. It is a great model that demonstrates over time how diverse stakeholders working in unison can make a meaningful difference to environmental outcomes.”

NEA CEO Ronnie Tay said, “The support of individuals, communities and the private sector is crucial in building a robust recycling culture in Singapore. I am heartened by DHL, StarHub and TES’ leadership, in the creation on Singapore’s largest voluntary e-waste collection and recycling programme, and commend Best Denki, COURTS, Gain City and Harvey Norman for joining this effort to encourage e-waste recycling. I encourage members of the public to make use of these bins, and more businesses to take action in tackling climate change and working towards our vision of a circular economy for Singapore.”


Non-bulky e-waste items such as mobile phones, cables, modems, laptops, remote controls, keyboards, mice, DVD players, MP3 players and lithium-ion batteries from individuals can be deposited into the RENEW bins, which can now be found at seven COURTS stores, five Best Denki and Gain City stores each and three Harvey Norman stores.