“As the world’s largest smartphone market with more than 500 million mobile internet users, mobile advertising in China is experiencing rapid growth,” said Rohit Dadwal, Managing Director of MMA Asia Pacific.
“We applaud the MMA China Local Council for their leadership in developing these standards and are very happy to work collaboratively with them to drive the growth of mobile marketing in China. MMA China has set a great example for the other local councils of the MMA.”
These guidelines are intended to accelerate the further development of mobile advertising in China by:
· Unifying the measurement metrics of mobile application advertising;
· Establishing a detailed set of methods and common practices for data transfers;
· Offering more accurate ad performance measurement.
MMA China anticipates that these standards and guidelines will be adopted by all major third party ad measurement service providers, mainstream mobile ad platforms and major publishers in China.
· Unifying the measurement metrics of mobile application advertising;
· Establishing a detailed set of methods and common practices for data transfers;
· Offering more accurate ad performance measurement.
MMA China anticipates that these standards and guidelines will be adopted by all major third party ad measurement service providers, mainstream mobile ad platforms and major publishers in China.
The guidelines and measurement solutions were developed through the efforts of MMA China’s Mobile Ad Standards and Measurement Guidelines Committee, which represents the broad mobile marketing ecosystem, including brands, agencies, mobile ad platforms, publishers and third party ad measurement service providers.
“We’re very glad that MMA China’s Mobile Application Advertising API Measurement Guidelines have finally come true,” KF Lee, Co-Chair of MMA China said. “It would standardise China’s mobile advertising market in the long term and help it grow and expand steadily and healthily.”
“We thank MMA Global and MMA China’s Mobile Ad Standards and Measurement Guidelines Committee members for their support,” said Joshua Maa, Co-founder of MMA China and Chairman of the MMA China Mobile Ad Standards and Measurement Guidelines Committee. “With a specific set of industry guidelines in place, all stakeholders in the sector will have enhanced confidence in measuring the performance of mobile in-app ads.”
“We’re very glad that MMA China’s Mobile Application Advertising API Measurement Guidelines have finally come true,” KF Lee, Co-Chair of MMA China said. “It would standardise China’s mobile advertising market in the long term and help it grow and expand steadily and healthily.”
“We thank MMA Global and MMA China’s Mobile Ad Standards and Measurement Guidelines Committee members for their support,” said Joshua Maa, Co-founder of MMA China and Chairman of the MMA China Mobile Ad Standards and Measurement Guidelines Committee. “With a specific set of industry guidelines in place, all stakeholders in the sector will have enhanced confidence in measuring the performance of mobile in-app ads.”
