20 October 2014

CruCycle gives unique spin to Singapore fitness scene

Krewfit has launched the latest spin concept and studio CruCycle in Singapore to local fitness and fun enthusiasts. CruCycle's classes revolve around the mantra of 'Riding with the Pack' - encouraging friends to work out in a group, focusing on teamwork and fostering camaraderie with a Cru workout, and adapts very well to corporate bonding situations. 

Source: Crucycle.

Founded, owned and operated by the Ding siblings - Valerie. Calvin and Beatrice - who took their inspiration for CruCycle from the Los Angeles (LA) community where they grew up, the 50 minute CruCycle spin class is an all-rounded experience for spinners. The signature class not only involves indoor cycling. but also incorporates exercises for abs and arms. 

Beatrice, Instructor and Co-founder CruCycle and also an Apparel Designer, conceptualised the idea with Calvin, Co-Founder & Managing Director of CruCycle, while they were studying in Los Angeles, where there are many fitness options available. Calvin picked up indoor cycling from the spin studios in Los Angeles, finding it a natural fit for his athleticism, having competed in rugby, tennis and bowling competitively in high school.

"Coming back to live in Singapore. we quickly realised that there wasn't a spin studio here that was anything quite like what we loved in LA," Valerie, Director and Co-founder of CruCycle said. "This realisation of what we enjoyed from indoor cycling classes in our LA experience spurned us to create the CruCycle brand of indoor cycling. In CruCycle classes, we want to share with the Singaporean community the LA vibe - one that is not only high-energy but also first and foremost, fun and community oriented. We want friends to come in a group to workout. to encourage each other and have a good time while keeping fit." 

The Ding siblings are highly involved in every aspect of the class by ensuring every bike is prior-fitted to each rider's unique measurements. They personally curate playlists for each class, setting the tempo and mood for the high-powered sessions, which target both mental and physical strength-building.

Cru's sessions are suitable for all levels, says the company. The 'pack' promotes togetherness as they ride close together in a dark room, in sync to the same beat at all times. Four types of rides are offered:

  • Beginners: introductory rides that allows riders a chance to learn new methods and exercises involved in indoor cycling. 
  • The Pack Ride: Ride with the Pack. This signature class is for riders of all levels who wish to challenge themselves by riding hard and heavy. Light weights and core exercises are incorporated into the 50-minute ride. 
  • Charity Event Ride: welcoming riders from all levels of fitness, Cru will be organising charity events throughout the year, whereby proceeds go to a foundation of choice. 
  • Private Rides, which are suited to corporate bonding events: PRIVATE RIDES - All levels Cru is open to private rides at your convenience with your own pack. Suitable for private events, birthdays and special occasions. 

Visitors to CruCycle may bump into Bandit, CruCycle’s Brand Ambassador and resident husky mascot. Bandit loves meeting new people and inspiring them to give it their best in each spin class. Together with the Ding siblings, Bandit helps champion awareness for Woof Infinity, a community project that Valerie founded to help support animal welfare in Singapore.

At Woof Infinity, Valerie aims to raise awareness for the many problems that exist within the industry of puppy mills – overcrowded housing, unsanitary conditions, inadequate food and water and no water nor veterinary care. Through Woof Infinity, she hopes to eradicate this problem, promote adoption of these abused animals and at the same time, help with donations in aid of medical bills needed to keep the pups in shelters happy and healthy, ready for adoption.

S$1 from the fees from each rider at CruCycle goes towards supporting this project. The money will be donated to a local shelter partner monthly to assist with their medical bills.

Valerie also co-founded Send A Light, which donates inflatable solar lamps to households in Myanmar and Ladakh, India without access to electricity.