3 February 2015

Euromonitor finds below-average per-person calories purchased in India, China

Euromonitor International has released new research tracking the total amount of nutrients purchased per-person per day through packaged food and soft drinks products. The data, available in Euromonitor’s Passport: Nutrition database, tracks energy, fat, saturated fat, carbohydrates, sugar, salt, protein and fibre in 54 countries globally.

According to the new research, the world buys 1.5 trillion calories a day, with the average global consumer purchasing 765 calories each day through packaged food and soft drinks. While the recommended intake is around 2,000 calories for an adult, countries in North America and Western Europe purchase over 1,500 calories a day while India buys 150 calories per day and China, 510 daily. 
Mexico buys the most calories a day with 1,928 calories per person, which is 380 calories more than the US. 

“Despite over 40% of the global population being overweight and obese, our nutrition data shows that by 2019 the world will purchase 90 calories more a day,” says Lauren Bandy, Nutrition Analyst at Euromonitor International. “This analysis helps address rising concerns surrounding nutritional value in food while building a picture of what people eat in different countries.”

The Passport: Nutrition database depicts a brand's contribution to the purchase of nutritional content around the world, identifying the contents of the world’s diet and the impact each nutrient, such as salt, has on our diets. The data allows companies and governments to understand consumers' taste and food preferences around the world.