10 March 2015

Apple Macbook breaks laptop mould with host of innovations

Source: Apple. The new MacBook is available in three aluminum finishes—gold, silver and space gray. It is 13.1 mm at its thickest point.

Apple has unveiled the all-new MacBook, a new line of notebooks reinvented in every way to deliver the thinnest and lightest Macs ever. Every component of the new MacBook has been redesigned to create a Mac that weighs just two pounds and is 13.1 mm thin. 

The new MacBook features a 12" Retina display that is the thinnest ever on a Mac, an Apple-designed full-size keyboard which is also thinner but highly responsive, the all-new Force Touch trackpad, the compact USB-C port for data transfer, video out and charging in a single connector, and a new battery design. 

“Apple has reinvented the notebook with the new MacBook, and at just two pounds and 13.1 mm, it’s the thinnest and lightest Mac ever,” said Philip Schiller, Apple’s Senior VP of Worldwide Marketing. “Every component of the MacBook reveals a new innovation. From its fanless design, ultra-thin Retina display and full-size keyboard that’s 34% thinner, to its all-new Force Touch trackpad, versatile USB-C port and breakthrough terraced battery design, the new MacBook is the future of the notebook.”

Measuring 13.1 mm at its thickest point, the new MacBook design is 24% thinner than the 11" MacBook Air. The new precision-milled unibody enclosure features integrated Wi-Fi antennas and houses the first MacBook with an all-metal enclosure.

To fit the full-size keyboard into the MacBook Apple had to completely re-engineer how a notebook keyboard works. The new keyboard uses an Apple-designed butterfly mechanism that is 40% thinner than a traditional keyboard scissor mechanism yet four times more stable, providing greater precision. New stainless steel dome switches located beneath each key deliver a crisp and responsive feel when typing, and every key on the new keyboard is individually backlit with its own single LED for uniform brightness behind each keycap.

The new MacBook features a 12" Retina display with a 16:10 aspect ratio. Measuring 0.88 mm thin, the Retina display on the new MacBook is the thinnest display ever on a Mac. With a larger aperture for each pixel, the new Retina display is also extremely efficient and uses 30% less energy than existing Mac notebook Retina displays, while delivering the same level of brightness. And with a resolution of 2,304 x 1,440, text, photos and movies come to life with enhanced clarity.

MacBook also features the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac. The new trackpad features built-in force sensors that allow you to click anywhere and haptic feedback that provides a responsive and uniform feel. Users can customise the feel of the trackpad by changing the amount of pressure needed to register each click. The Force Touch trackpad also enables a new gesture called Force Click, a click followed by a deeper press, for tasks like pulling up the definition of a word, quickly seeing a map or glancing at a preview of a file.

Applying miniaturisation techniques used in iPhone and iPad, MacBook features the most compact logic board ever in a Mac, measuring 67% smaller than the logic board of the 11" MacBook Air. With no moving parts or vents, the new MacBook was designed from the ground up to be the first fanless Mac notebook for silent, efficient performance. MacBook features the new fifth-generation Intel Core M processor that runs at 5 watts and Intel HD Graphics 5300. The processors work in conjunction with optimisations throughout OS X to make the new MacBook the world’s most energy efficient notebook.*

The new MacBook features a breakthrough terraced battery design that is layered in individual sheets that are precisely contoured to fit the MacBook’s sleek, curved enclosure. As a result, the new MacBook has 35% more battery capacity than would be possible with traditional battery cells and delivers all-day battery life with up to nine hours of wireless web browsing and up to 10 hours of iTunes movie playback.**

Designed for the wireless world, MacBook is equipped with the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0. The new MacBook also features a next-generation USB-C port that is small, versatile and user friendly. A new industry standard, USB-C supports higher wattage charging, USB 3.1 Gen 1 (5Gbps) data transfer and DisplayPort 1.2 all in a single connector that’s one-third the size of a traditional USB port.

Every new Mac comes with OS X Yosemite, a version of OS X, iMovie, GarageBand, iPhoto, Pages, Numbers and Keynote. iMovie is a movie editing and creation tool, while GarageBand does the same for audio. iPhoto is Apple's image sharing tool while Pages, Numbers and Keynote, make it easy to create, edit and share documents, spreadsheets and presentations respectively. Pages, Numbers and Keynote are also available on iCloud so document creation, editing and sharing can be done from different devices. 

The all-new MacBook will begin shipping April 10 through the Apple Online Store, Apple’s retail stores and select Apple Authorized Resellers. MacBook comes with a 1.1 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.4 GHz, 8GB of memory, 256GB of flash storage and Intel HD Graphics 5300 starting at US$1,299; and with a 1.2 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.6GHz, 8GB of memory, 512GB of flash storage and Intel HD Graphics 5300 starting at US$1,599. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook.

*Claim based on energy efficiency categories and products listed in the EPA ENERGY STAR database for Notebook Computers as of March 5, 2015.
**The Wireless Web protocol testing was conducted by Apple in March 2015 using preproduction MacBook configurations. Battery life and charge cycles vary by use and settings.