29 April 2015

Educate and incentivise employees to ensure UC success: Jabra

Jabra, a manufacturer of intelligent audio solutions, has called on the industry to take greater responsibility to redefine the global success of unified communications (UC) deployments. 

Source: Jabra website.

Currently, UC adoption rates are at just 10% due to employee hesitancy to give up their current working patterns and tools. And whilst companies are spending thousands implementing new technologies, employees are still failing to understand how UC can benefit their productivity and efficiency levels on a daily basis.

Jabra believes that education and incentives are crucial but having a companywide adoption plan, with considered input and expertise from key functions of the business, will be the key to a successful implementation and ensure that organisations are seeing actual return on their investment quickly.

A new Jabra business brief published today on UC understanding and adoption says that UC vendors must work with their customers to help end-users understand and embrace the transition. Jabra believes that the key to driving up the successful adoption rates will be creating a planning and implementation team that involves company experts from multiple areas of the business including IT, marketing, corporate communications and human resources. By bringing representatives of these functional areas into the project from the beginning, soliciting their input and expertise throughout rollout and ensuring their support, businesses are more likely to see successful adoption, companywide.

Mark Leigh, ‎President, Asia Pacific at Jabra, commented around the findings within this recent business brief: “It’s our job as IT professionals to redefine success as that time when UC technologies are actively enabling new and better ways of communication, collaboration, conversation and concentration - and not just whether the deployment was launched on time or within budget.”

He continued: “UC is a key enabler in connecting today’s modern knowledge economies. At the same time, these new tools require entirely new behaviours. And, as it has always been the case when introducing new technologies, we need to find ways to ensure that end-users adopt these new tools on their own terms. No matter how beneficial your new technology may be, not everyone will share your passion for it. To generate acceptance you need demonstrate how it benefits people personally and gently steer them toward embracing it.”

In the present-day world of technology, UC deployment plans and associated tactics are starting to focus on changing end-user behaviours by incorporating new theories and methods from the world of behavioural economics to similarly overcome employee resistance to change. This usually involves using indirect suggestions and positive reinforcement to influence choices, instead of the traditional model of mandating behavior.

Jabra is working with its customers to provide real-life examples of some of these new methods, including creating competitions between workers to use UC; building online communities to share experiences, ask questions and get advice; and recognising and rewarding workers or departments for embracing new UC technologies.


Learn more at Jabra’s New Way of Working page.