A new multilingual website based on a proprietary booking engine will launch this month. According to Cristal's Chief Operating Officer Kamal Fakhoury, the new website will make it easier for customers to book Cristal Hotels, with extended language options that will include Arabic, and Chinese among other languages.
“With hotels in Abu Dhabi, Iraq, Lebanon and more to come in Saudi Arabia, we are building an international client base and it is vital that we can communicate with potential customers in their language,” he said.
“Looking ahead, China and Russia have been identified as major growth markets for the future, with 140 million Chinese alone visiting overseas destinations in 2015 – while Germany remains a strong source market for destinations such as UAE.”
Further benefits of the new website will be competitive pricing, as the proprietary booking engine ensuring that hotels do not pay direct web booking commission and can pass this saving on to owners and customers. The new website will also feature a dedicated media, marketing and HR portal, he added.
“We will ensure we have international reach through partnering with global distribution experts, Travel click, but have determined the scope of the new brand website through intensive research that ultimately benefits both the client and the hotels.”
The Cristal Group was established in the UAE in 2007 followed by the British Virgin Islands in 2012 to deliver hospitality consultancy, technical services, asset management and brand management. Its vision is to be the premier business and leisure hotel operator in the Middle East, Africa and Asia.