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| Source: L'Oréal. |
In 1995, Kérastase created Résistance to help women better care for and repair their hair. Twenty years later, Résistance Thérapiste extends the brand to the needs of over-processed hair.
Thanks to a pioneering discovery on the structure of hair, the power of an ancient plant and a new sensorial routine, Kérastase invites women to envision the complete renewal of damaged hair. According to the company, one session is enough.
Résistance Thérapiste has also inspired the creation of an exclusive tongue-in-cheek web series with the hashtag #HairConfession, starring actor Eric "there are no innocent hair habits" Roberts as the hair-obsessed 'therapist'. In the series, women confide "the most embarrassing confessions" on the analyst’s couch.
Interested?
Watch the Thérapiste web series
Interested?
Watch the Thérapiste web series
