Launching this month, the new OPPO R7 showcases the hallmarks of OPPO construction – beauty, performance, innovation and quality.
The R7, to be followed by the R7 Plus, is an upgrade from the OPPO R5. Said Sean Deng, Managing Director of OPPO Singapore, “The R7 was carefully conceptualised to deliver a smartphone with improved performance and speed. OPPO took customer feedback and user needs into consideration to create an enhanced device that would meet their demands.”
The company has designed a unique ‘violin-arc’ so that the phone sits well in the hand. The R7’s body is crafted from a single piece of aircraft-grade aluminium-magnesium alloy. With a 92.3% metallic ratio, it has significant strength and durability. Each body piece undergoes a 48-step polishing process, resulting in a velvety metallic finish.
The robust frame is matched by the R7’s 5" 1080p Super AMOLED screen, which displays images in high definition detail. Featuring 3GB RAM and an eight-core processor, the R7 is faster than the average phone. The increased performance means a smoother gaming experience and reduced in-game lag. The R7 also comes with 4G dual-SIM slots.
The R7 operates on the latest update of OPPO’s signature ColorOS 2.1, based on Android 4.4. Along with updates to gesture motion and screen-off gestures, ColorOS 2.1 also improves on OPPO smartphone performance speeds and introduces new features. The R7’s boot time is 30% faster than before, with app activation and loading times shortened to just 311 ms, and the OS update provides added energy-saving.
A phase detection autofocus continually adjusts the camera focus, allowing users to take even quicker shots with reduced focus time. The R7 also comes equipped with intelligent anti-shake optimisation.
Launching 18 July, the R7 will be available at the OPPO Concept Store in Suntec City Mall, Tower 3, and retails at S$569. In conjunction with the nation’s Golden Jubilee, the R7 comes in classic silver and celebratory golden. OPPO’s 24-month extended warranty, introduced in June, will apply to all R7 smartphones purchased.