9 July 2015

Wanda Vista brand goes international

Qian Jin, President of luxury hotel chain Wanda Hotels & Resorts, has officially announced the international expansion strategy for its Wanda Vista brand.

The Wanda Vista brand represents the most exclusive five-star plus properties under Wanda Hotels & Resorts, created for guests with a taste for art and culture. With locations in key international cities and designed with strong Oriental influences, the brand advocates dedicated service tailored to the unique needs of each guest.

With plans to expand to overseas markets by 2018, Wanda Vista will also be the company’s first international brand. The first six overseas markets targeted for this expansion include Sydney and theAustralian Gold Coast.

“Wanda Hotels & Resorts is dedicated to its company mission to uphold Chinese values, build mutual respect, and perform beyond expectations. Even as we are shaping this international brand, we hope to stay true to this mission and bring Eastern hospitality to the world,” said Qian.

Wanda Vista hotels will be situated within the most central locations of a city and feature cutting-edge architecture to give it the distinctions of a new local landmark.

“We aim to be the leading hotel choice at each destination, embracing Chinese tradition and values to deliver an outstanding experience for both business and leisure travellers, domestically and internationally,” added Qian.

By the end of 2020, Wanda Hotels & Resorts aims to own and operate over 160 hotels worldwide.

The Wanda Vista brand has been turning heads since the Wanda Vista Taiyuan, modelled after the distinctive traditional Shanxi Qiao family courtyard, opened in 2012. By the end of 2014, there were a total of 10 Wanda Vista hotels operating in major Chinese cities including Shenyang, Yantai, Tianjin, Taiyuan, Lanzhou, Changsha, Kunming, Nanning, Dongguan and Quanzhou. In November this year, another Wanda Vista will open in Hohhot city.

Source: Wanda Vista website. The Wanda Vista Xishuangbanna.

Wanda Vista Resort Xishuangbanna, the company’s first resort hotel, will officially begin operations on September 26, marking an important milestone for Wanda Vista, and kicking off the brand’s dual targets of developing both luxury five-star hotels and resorts. Wanda Vista Resort Xishuangbanna is located in Jinghong city of Xishuangbanna province, a prime location within the holiday destination. The hotel incorporates local architectural influences into its design and uses locally-sourced materials and handcrafted artworks, offering guests with a sense of the local art and culture.

The resort spans a built up area of 46,149 sq m and houses 151 elegantly appointed rooms and suites, as well as luxurious facilities such as meeting rooms, a spa, and a pagoda.

Wanda Hotels & Resorts also donated RMB1 million to the Wanda Children’s Foundation by the China Charity Federation during the announcement.

posted from Bloggeroid