27 August 2015

GUESS celebrates the GUESS woman with GUESS Double Dare

Source: GUESS.

GUESS has introduced GUESS Double Dare, a floral woody amber scent that captures the GUESS woman’s vibrant energy.

Perfumer Marypierre Julien of Givaudan was inspired by Marilyn Monroe for the perfume. "She captured everyone’s imagination with her beauty, style, playful free-spiritedness and her bold daring attitude. Her immaculate look was always carefully crafted; she spent hours in front of the mirror perfecting her persona. I wanted to capture all of these qualities with a ‘bold’ attention to detail when crafting this new GUESS Double Dare fragrance,” she said.

Source: GUESS.
Available worldwide this September, GUESS Double Dare gives a first impression of sparkling tangelo that mingles with juicy wild strawberries and sweet aromas of exotic lychee. The heart features a layer of jasmine blended with bright green notes of muguet and violet leaf. The ultimate culmination of the fragrance is revealed with base notes of amber, vanilla and vetiver.

Designed by Lance McGregor, the GUESS Double Dare bottle maintains the legacy of the Dare pillar. Its delicate, soft curves, and edgy faceting introduce the signature bottle in a new golden hue. The bottle’s neck is adorned with a gold chain featuring the GUESS logo, while the iconic GUESS triangle can be found in the shape of the cap.

Photographed and directed by Yu Tsai, the GUESS Double Dare advertising campaign focuses on the model duo featuring Megan Williams and Natasha Bernard, both in GUESS outfits.