3 August 2015

Mahindra's new SUV is named the TUV300

Mahindra & Mahindra (M&M), a part of the US$16.9 billion Mahindra Group, has named its new SUV, codenamed U301, the Mahindra TUV300. Pronounced as TUV, 3 double 'Oh', the 'T' in TUV300 stands for 'TOUGH' to highlight the tough and stylish SUV design while '300' represents the series name.

Speaking at the name reveal, Dr Pawan Goenka, Executive Director, M&M said, "In our ongoing automotive journey, we identified a need for a tough, bold and masculine SUV and our customer clinics have confirmed that the TUV300 delivers on these parameters. I am confident that the Mahindra TUV300 will follow in the footsteps of its illustrious predecessors to evolve into an iconic brand for Mahindra."

Pravin Shah, President & Chief Executive, (Automotive), M&M said, "The TUV300 is the very epitome of the Mahindra RISE philosophy as its development challenged the limits and conventional thinking, and involved the innovative use of resources. The vehicle will be manufactured at M&M's future-ready manufacturing facility at MVML, Chakan in Maharashtra, where again innovative engineering, state-of-the-art technologies and manufacturing excellence are simply par excellence".

True to the tough and rugged DNA of Mahindra vehicles, the Mahindra TUV300 was inspired by a battle tank and developed in-house by the Mahindra design team at the Mahindra Research Valley (MRV) in Chennai.


Follow the associated Twitter account