1 August 2015

SwaadMarket, Haldiram's promoting adulteration-free mithai in India

Source: SwaadMarket.com website.

Haldiram's, a major name in the Indian sweets industry, has been launched on SwaadMarket.com - an Indian marketplace that offers guaranteed adulteration-free, hygienic, and pure sweets and other products. While Indian sweets (mithai) are a traditional gift, the mithai market has seen a decline due to lack of innovation and fears about hygiene and adulteration. This trend has prompted the two companies to promote the concept of adulteration free sweets in India.

SwaadMarket provides a listing of regularly tested vendors from across India, from where one can buy assured milavat (adulteration) free sweets either online or offline. The marketplace offers online sweets, farsan and namkeen, dry fruits, and bakery items.