26 October 2015

Six Senses Hotels Resorts Spas invests in reaching out to Chinese travellers

Source: Six Senses Hotel Resorts Spas' Chinese website.

Six Senses Hotels Resorts Spas continues to evolve its online presence with the launch of a website in Chinese. The new site mirrors the content and functionality found on the brand’s English language site. The Chinese site is expected to drive additional business from one of Six Senses’ most important growing markets.

Additional efforts to reach Chinese customers include new brand-level interaction on the social media platforms WeChat, Youku and Sina Weibo. The newest Six Senses resort located outside of Chengdu, Six Senses Qing Cheng Mountain, already maintains a presence on these social channels in China.

“The launch of the new language sites and social media platforms in China will better harness the power of Six Senses online testimonials and communications by increasing our global community of fans and followers. Success will also be measured by SEO (search engine optimisation), Google rankings and organic search," said Julia Gajcak, VP, marketing and communications, Six Senses Hotels Resorts Spas.


Thai, Vietnamese, Korean and Arabic minisites are expected to complement the Japanese minisite by the end of the year.