19 December 2015

LinkedIn's top Singapore marketers for 2015 share secrets for success

LinkedIn has identified the top Singapore marketers across industries who are leveraging the online professional networking platform to their best advantage, not only for their personal brand, but also as advocates for their organisation.

LinkedIn’s Most Engaged Marketers list for 2015 includes professionals a range of industries from e-commerce and broadcasting to logistics and automotive. Matthieu Vermeulen, Director Marketing & E-Commerce Solutions APAC, DHL eCommerce Singapore, (fifth) commented: “The Asia Pacific (APAC) region accounts for more than half of all social media users worldwide and more than 70% of people land jobs through networking. In other words; you simply have to develop a personal brand in APAC, both online and offline if you want a better working day, no matter what you do. After years of working on your brand, you know it was more than worth it when you walk into a meeting and are greeted by someone, who says: 'I read your articles on LinkedIn, I think we have a lot of good things to discuss here.'”

Miguel Bernas, Director, Digital Marketing APAC at PayPal, who ranked ninth on the list, advises: “LinkedIn is a fantastic platform to build your personal brand, yet too many people just don’t get it right. Too often even some of the best marketers cross the line between building authority and shameless self-promotion. First, a brand must always be authentic. While the quality and frequency of sharing content matters, your audience (yes, your social network is an audience) notices when all you talk about are your own achievements.”

Olivier Legrand, Head of Marketing Solutions for LinkedIn in Asia Pacific* said: “These savvy marketers are masters at building networks that have both reach and relevance, and they understand that their personal brand and thought leadership can add a strong dimension to the brands they represent. With well over a million members in Singapore and growing, we are looking forward to see more marketers harnessing the power of LinkedIn to drive business results on the world's most effective platform for engaging professionals.”

The following are the LinkedIn Most Engaged Marketers 2015: Singapore Rankings

1. Nicholas Kontopoulos – SAP Hybris
2. Mathilda D’silva – MediaCorp
3. Ai-Ling See – EMC
4. Maneesh Sah – Aon Hewitt
5. Mathhieu Vermeulen – DHL eCommerce Singapore
6. Sara Varela – Marina Bay Sands
7. Omer Wilson – Digital Realty
8. Timi Siytangco – Outbrain
9. Miguel Bernas – PayPal
10. Adrian Yeo – General Motors

Hashtag: #LIMostEngaged

*In November 2015, LinkedIn announced Legrand’s added responsibility as Managing Director of LinkedIn in Asia Pacific from 1 January 2016.