14 January 2016

Singapore Airlines tops positive buzz rankings in Singapore: Yougov

Table showing the top brands by positive buzz rankings in Singapore.
Source: Yougov.

Yougov has released the top buzz rankings by industry category in Singapore, listing five brands per category. The Buzz Rankings charts show the brands with the highest average Buzz scores between January and December 2015. Scores are representative of the general population:

· eCommerce and mCommerce – Q0010 is the highest ranked brand in this category, followed by Groupon and then Carousell.

· Retail: Fashion – Uniqlo is the highest-ranked brand, followed by H&M and then Robinsons. Robinsons is the only home-grown brand in the category.

· Financial Institutions and Services – DBS and its POSBank took up No. 1 and No. 2 in the rankings, followed by OCBC.

· Insurance – NTUC Income, followed by Prudential and then Great Eastern, were the most discussed.

· Mobile Devices – Apple and Samsung dominated in this category.

· Dining: Quick Service Restaurant (QSR) & Casual – McDonald’s is the highest ranked brand in this category, with Starbucks next, and then Subway.

· Travel – Singapore Airlines created the most buzz in this category, followed by AirBnB and then Emirates.

YouGov's BrandIndex is a daily measure of brand perception among the public, tracking many brands across multiple sectors simultaneously. Every six months, the company publishes the Best Brand Ranking across the globe. The 2015 Rankings compare BrandIndex Buzz scores for over 250 brands in Singapore, to reveal the brands with the most positive noise in the year. Singapore is a recent new addition to BrandIndex, with brands tracked since January of 2015.


Read about the detailed methodology, and view Best Brand Rankings for other countries and regions