11 March 2016

HPE lowers threshold to entry storage portfolio

Hewlett Packard Enterprise (HPE) recently announced enhancements to its entry storage portfolio to help customers with limited budgets harness content and accelerate applications. The new HPE MSA Storage options enable the most affordable dual-controller hybrid flash array from a major vendor1 while the new HPE StoreEasy 1650 Expanded transforms the economics of storing large volumes of information.

The ability to quickly and efficiently harness the value of information is critical for success. “In today’s economy, agility and speed are critical to stay competitive, regardless of business size,” said Manish Goel, Senior Vice President and General Manager for Storage, HPE. “That’s why Hewlett Packard Enterprise is bringing enterprise storage scale and performance within reach of customers who have even the most constrained budgets.”

Hybrid flash performance for 45% less2

HPE has enhanced its HPE MSA Storage family to include solid state drive (SSD, also called flash) support for the HPE MSA 1040. This expanded support for SSDs results in new hybrid flash configurations starting at under US$8,5003. SSDs have the advantage of requiring less power and space while offering better performance than traditional mechanical hard drives. Both the MSA 1040 and 2040 can now take advantage of flash media. These new SSDs deliver hybrid flash acceleration at prices that are 30% lower4 for the same capacity point, putting higher performance and latency reduction within reach of more businesses.

The enhanced HPE MSA 1040 can:

· Boost storage efficiency with advanced storage virtualisation capabilities such as thin provisioning, enhanced snapshot services, wide-striping, and flash-based acceleration.

· Make read caching 70% faster and performance tiering 90% faster for an incremental investment in SSD capacity that costs from US$1,5995

· Up to 75% lower storage costs by taking advantage of MSA’s archive tiering capabilities, which automatically place data in the appropriate storage tier - data that is required the most often is stored in more expensive, faster storage, while data that is rarely required is stored in cheaper storage with longer retrieval times6.

Network-attached storage (NAS) at 41% lower cost, in 80% less space7

For customers who need an affordable solution for bulk and secondary file storage, the HPE StoreEasy 1650 Expanded NAS appliance accommodates 28 large form factor (LFF) drives for up to 224 TB of internal capacity in the 2U form factor, making it the most dense 2U NAS appliance on the market8. This scalable solution enables customers to store unstructured data at 41% lower cost in 80% less space with 82% fewer components than the equivalent NetApp FAS system9.

This new addition provides rapid configuration tools, storage provisioning templates, and a centralised monitoring dashboard to simplify management. The system features many layers of security—including drive, file system, and data-in-flight encryption—as well as sophisticated data access policies based on automatic file classification. The StoreEasy solution also provides secure anywhere sync-and-share support for Apple iOS and Microsoft Windows devices.


The HPE StoreEasy 1650 Expanded and the HPE MSA 1040 are part of the HPE Just Right IT portfolio and are available through the HPE Small Business Marketplace. The new MSA SSD drives are currently available at the following prices and capacity points: 400GB for US$1,200; 800GB for US$2,278; 1.6TB for US$4,300; 3.2TB for US$7,500.

SSDs on the MSA 1040 are supported via firmware update GL220, which is posted on hpe.com and free of charge to customers on warranty or a current service contract. The MSA 1040 Advanced Virtualization Upgrade license is priced at US$384 as of February 15, 2016.

The StoreEasy 1650 Expanded starts at US$14,720 with 32TB of capacity.

1Based on published US List pricing from Dell, EMC, IBM, HPE and Network Appliance, January 2016.
2Cost reduction is based on US list price for MSA 2040 SAN small form factor (SFF) array with 4 x 1GbE iSCSI small form factor pluggables (SFPs)  and 2 x 200 GB SSDs (US$14,768) as compared to the US Smart Buy list price for 1GbE iSCSI MSA 1040 SFF array with 2 x 200 GB SSDs and MSA 1040 Advanced Virtualization upgrade (US$8,038).
3Based on publicly available US list Smart Buy price for 1.4TB, 1GbE iSCSI MSA 1040 SFF array with one 200 GB SSD, four 300GB 10k (10,000 revolutions per minute) HDDs and MSA 1040 Advanced Virtualization upgrade, totaling US$7,817.
4Based on US list prices for 400GB SSD at US$2,220 (previously US$3,099), 800GB SSD at US$4,219 (previously US$5,999), 1.6TB SSD at US$7,979 (previously US$10,969).     
5Based on US list price for a single 200 GB SSD and a series of workload tests performed by Demartek in coordination with Read Cache and MSA Performance R/W Tiering functionality. Full reports can be found at the Demartek website under the following links – Exchange, SQL, Mixed Virtualized Workloads.
6Expressed as cost per gigabyte for storage moved to the Archive Tier and based on HPE internal testing using Archive Tiering capabilities to store infrequently accessed data from Enterprise SAS (10k/15k) drives to Midline SAS (7.2k) drives.
7Based on publicly available product information. As compared to NetApp FAS2520 with 216 TB of raw capacity.
8Based on HPE internal analysis of publicly available information, February 2016
9Based on publicly available product information. As compared to the NetApp FAS2520 with 216 TB of raw capacity.
10US list prices or publicly available US Smart Buy prices where indicated. Actual prices may vary.