28 May 2016

KKBOX launches Cpop campaign on Twitter

Source: Twitter. Screenshot of Tia Ray's tweet via KKBOX.
Source: Twitter. Screenshot of Tia Ray's tweet.  
Twitter and KKBOX, the Asian music streaming brand, are working to expand the appreciation of Chinese pop music, or Cpop (#Cpop), to a global audience.

KKBOX is creating #OnlyOnTwitter Cpop content on their official Twitter account (@KKBOX), including weekly live Twitter Q&A interviews with Cpop artists, autographed video clips from Cpop musicians and producers using Twitter's Challenger app, regular #KKvote contests to engage overseas Cpop fans, and live broadcasting of Cpop concerts and the annual KKBOX music awards via Periscope (@KKBOXTW) to the world.

With the #LoveCpop campaign from now, Cpop artists are showing support to KKBOX to bring Chinese-language music to the world. An increasing number of Cpop artists such as Jam Hsiao (@JamHsiao0330), Z-Chen (@zchen0508), May Day (@Mayday_EN), IO Band (@ioband), Tia Ray (@tiaraymusic), Vanness Wu (@VanNessVanWu), Stefanie Sun (@Stefsunyanzi), Kelly Lin (@kellyhlin), JJ Lin (@JJ_Lin), GEM (@GEMoving), Shung Xiao Yu (@ShungXiaoyu), Coco Lee (@cocolee117), and Erika Liu (@ErikaLiu0314) are already on Twitter to amplify their music to the world.

Catherine Chien, Marketing VP of KKBOX, said: "KKBOX offers the most comprehensive Asia-pop music library. This year, KKBOX's tracks have grown from 20 million to 25 million. Also, over 2,500 artists and celebrities are longtime supporters of KKBOX. With Twitter as our social media partner, we will co-create exclusive content on Twitter for Cpop fans and artists to share their music appreciation with the world through the live communications platform."

Margot Ling, Head of Media Partnerships of Twitter Greater China, said: "We want to bring more Chinese-language content to Twitter to make our global communications platform the live connection to Chinese culture for our users around the world. Music is something that everyone can appreciate and our KKBOX collaboration is a new and exciting way to promote Cpop to the world through real-time interactions and live conversations on our platform.

"We're thrilled that KKBOX, one of Asia's top music streaming service platforms, will regularly create unique Twitter content with established and emerging Cpop artists, as well as during music concerts and award shows."

Cpop artists' video Tweets for their global fans:

Lala Hsu - the Taiwanese singer-songwriter who won the Best New Artist award at the 2010 Golden Melody Awards and was crowned the champion for Taiwan's singing competition One Million Star.

A-Lin - the aboriginal Taiwanese pop singer A-Lin has the title A Born Diva. She has won numerous music awards and is extremely popular within the Mandarin-speaking world.

Yoga Lin - the singer's debut album in 2008, Mystery Guest, topped all the major musical and radio charts in Taiwan, Hong Kong, Singapore, Malaysia and mainland China.

Tia Ray - the Cpop-R&B-Soul-Jazz singer-song-writer from Hunan Province of Mainland China was the winner of The Best Stage Performance Award and Outstanding Singer Award at the 2015 Global Chinese Music Awards Ceremony.

Finn Liu - the multiple music contest champion jazzy-Cpop singer from Heilongjiang Province of Mainland China was voted the Best Newcomer of the Guangzhou Music Chart Awards 2015.

Jam Hsiao - Jam was the winner of the 2015 Ten Outstanding Young Persons in Taiwan.

Cpop artists also answered fan questions in Twitter Challenger video messages:

Derrick Hoh - the Singaporean idol singer gained nationwide recognition after emerging as the second runner up in Channel U's Project SuperStar in 2005.

GJ - the music award-winning Shanghai-born Chinese Australian won the Best New Singer-song-writer Music Radio China Top Music Award.


Follow @KKBOX on Twitter and @KKBOXTW on Periscope to enjoy the livecast behind-the-scenes action and song highlights of all Cpop concerts hosted by KKBOX in Taipei and Hong Kong this year.

June 5 - Jason Chan x Phil Lam Live features the two Canadian-Hong Kong Cpop singers
June 17 - Binghem Yeh x Shennio Lin Live brings two Taiwanese singers together