1 May 2016

Twitter offers video content for marketing campaigns with First View

Source: Twitter. How First View works.
Source: Twitter. How First View works.
Twitter has introduced First View in Asia Pacific. The feature is a way to share brand stories with video content across Twitter's audience, the company said. As of April 2016, Statista says that Twitter has 320 million users.

Asia Pacific is the largest and fastest-growing region for Twitter worldwide, and First View can empower Asian businesses of any size to take their marketing campaigns to the next level using Twitter's platform for real-time, public conversations. Nike Philippines, Samsung Australia and Tata Motors India are among the first advertisers in the region to leverage the feature.

"Audiences today demand video content. With First View, marketers have the ability to connect with their audience through richer forms of communication and creative content, while ensuring that they are constantly top-of-mind on their feeds," said Maya Hari, Senior Director for Product Strategy & Sales, Asia Pacific, Latin America and Emerging Markets. "First View provides advertisers with the opportunity to own the most valuable ad space on our platform on any given day, expanding their reach within a 24-hour period."

Premium placement

When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. "Word of mouth is more important than ever. Twitter's First View gives Samsung the opportunity to reach a wide audience to generate buzz and conversation about our new #GalaxyS7 and #GalaxyS7edge smartphones. We are able to hit a broad audience with great video content to help drive social momentum," said Philip Newton, Corporate Vice President & CMO Samsung Electronics Australia.

"Video is one of the hottest topics for all marketers at the moment. We are delighted to see exciting products being launched by Twitter, giving us more opportunities to build great experience for our audience. The ability of using video to generate global conversations and dominate moments of interest with First View opens up a great playing field, and ties in strongly with Mindshare's vision of Adaptive Marketing," said Quentin Perrot, Senior Account Director APAC, MindShare, the company managing Nike's media strategy in Southeast Asia.


First View is now available in 29 countries including the Asia Pacific markets Australia, India, Indonesia, Japan, Malaysia, Philippines and Singapore.