14 October 2016

KKday opens in Singapore, launches #taiwantrippin promotion

Source: KKday. Ming Chen, CEO of Asia’s leading travel experience e-commerce platform KKday celebrates Singapore launch, and the #taiwantrippin digital campaign.
Source: KKday. Ming Chen, CEO of Asia’s leading travel experience e-commerce platform KKday celebrates Singapore launch, and the #taiwantrippin digital campaign.

Asian travel experience e-commerce platform KKday has been launched in Singapore. The Taiwan-headquartered KKday connects users to local tours from all over the world. Since its official launch in 2014, KKday has expanded to Hong Kong, Korea, and Japan, with Singapore its fourth stop.

“Setting up base in Singapore was a natural decision. Besides being the gateway to the rest of  Asia, the booming travel and tourism industry in the city has also put KKday in an ideal position  to launch here,” said Ming Chen, CEO, KKday. 

Chen's personal experiences with travel prompted him to start KKday, which offers more flexibility and accountability than the traditional travel agency. “Normally, consumers can’t choose the local activities they really want to experience because the tour packages are decided by travel agencies. Besides, traditional travel agencies have to go through a long supply chain so whenever problems emerge, it’s hard to trace (problems) back to the source.” said Chen.

“KKday aims to create an authentic and enjoyable travel experience. We create a customised itinerary for all our customers. For example, we know that Singaporeans love visiting Jiufen (九份), Shifen (十分), and Pingxi (平溪) so we coordinated a tour especially for Singaporeans to experience in a day,” said Chen. Jiufen, Shifen and Pingxi are popular tourist destinations on the outskirts of Taipei in Taiwan. Jiufen is known for its village - said by some to be the inspiration for Hayao Miyazaki's Spirited Away - while Shifen hosts a large waterfall. Pingxi is famous for sky lanterns.

Mini sky lanterns
Pingxi is known for sky lanterns (天灯). This picture was taken on a visit to Pingxi in 2002.

The company is also celebrating its debut in Singapore with the #taiwantrippin contest. One winner and three friends stand to win a holiday in Taiwan worth more than S$8,000 in January 2017. As Millennials aged 25 to 34 make up about 55% of KKday’s customer base, the campaign is designed to reach out to new users and 'wanderlusters' in Singapore who are active on social media.

KKday and Citibank have also joined forces to bring deep discounts off selected travel activities.


Watch the #taiwantrippin campaign video

Participants to submit a 30-second video on Instagram explaining why they deserve to win the grand prize titled Reasons why I should go on this epic tripHashtag #taiwantrippin and #kkdaysg
Include contact details on a submission form on the website
The top five video entries will be shortlisted on 21 November.
Shortlisted participants are to share the campaign with their friends to garner votes. Forty percent of the votes will be determined by KKday panel of judges and 60% will be determined by online voting
The winner will be announced on 23 December, and named KKday's Travel Ambassador 2017. Together with three friends, he or she will enjoy an all-expenses-paid seven-day trip to Taiwan in January 2017 featuring more than 10 KKDay experiences across Taiwan such as
  • Paragliding across mountain ranges of Puli (埔里). 
  • Staying in Leofoo Resort Guanshi, the only safari resort in Asia, where giraffes hang out by room windows. 
  • Contemplate life by Sun Moon Lake (日月潭), a popular honeymooner destination.
At the end of the trip, the winner creates a travelogue that can be shared by KKDay and its partners on social media.

Read the terms and conditions for #taiwantrippin

Book by 21 October for discounts of up to 75% on travel activities for trips till 31 December, 2016. Read the terms and conditions for the Citibank travel promotion with KKDay

posted from Bloggeroid