11 November 2016
Epson Singapore sponsors limited edition prints for The Schooling Effect
Epson Singapore, a digital imaging and printing solutions provider, will be supporting The Schooling Effect movement, a community-based project inspired by Singapore Olympian Joseph Schooling’s win at the 2016 Olympic Games. The sponsorship is in line with Epson’s focus on youth development in corporate social responsibility.
As the official print sponsor, Epson is collaborating with home-grown photographers Alvin Toh and Tay Kay Chin to produce 20 limited edition prints from the photo book titled Hello, My Name is Joseph Schooling. The book showcases a series of never been published photographs, taken by Toh of Schooling, his friends and family as he embarked on the journey to the Games in Rio, and after his historic win. The initiative also developed a social media pledge, #TheSchoolingEffect, to inspire Singaporeans to reach for and realise their dreams.
The limited edition prints are produced with the Epson SureColor SC-P20070 large format printer. Launched in mid-2016, the SC-P20070 utilises advanced imaging technologies for the display graphics and fine art photography markets. The printer uses an 8,000-nozzle PrecisionCore MicroTFP print head, innovative media feeding system, and reformulated Epson UltraChrome PRO archival ink technology with four levels of grey. With ten individual PrecisionCore ‘blades’ for outstanding print speeds and extreme dot placement accuracy, the SC-P20070 provides very high print quality at a print speed of up to 17.5 m2/h. The prints are also printed on Epson’s Premium Luster 260g paper.
As part of the collaboration, an exhibition at Hugo Boss’ Ngee Ann City boutique will showcase eight of the prints till 23 November 2016.
“It is our pleasure to lend support to the sports and photography community through this initiative. We hope that through #TheSchoolingEffect, more youths will be inspired by Joseph’s determination and drive to pursue excellence in his passions, and likewise push the limits when it comes to realising their dreams,” said Tan May Lin, Epson Singapore’s General Manager (Sales, Marketing & Customer Service Division).
Epson will also be a supporting partner for a Christmas Tree initiative at Kallang Wave Mall, from mid-November to end-December. Members of the public can submit pledges to be hung on a Christmas tree, and donation proceeds will go to the Make-A-Wish Foundation.
The prints are available for exclusive sale online at S$3,500 for a 44’’ Epson Premium Luster Media print and S$750 for a 24’’ Epson Premium Luster Media print. Purchase