26 February 2017

Brunei boot camp aims to help SMEs go digital

DHgate, the APEC Business Advisory Council (ABAC) China, and ABAC Brunei have launched the Asia Pacific Economic Cooperation Cross-Border E-commerce Training (APEC CBET) boot camp in Brunei to cultivate more talent in the cross-border e-commerce industry while upgrading industry standards for training.

According to the APEC CBET website, 60 to 80% of e-commerce exporters survive their first year in business compared with a 30% to 50% survival rate for traditional businesses. Additionally, as many as 40 different economies can be reached on average by e-commerce export firms, compared with traditional exporters who reach an average of three to four economies.

The APEC CBET boot camp is an upgraded version of the APEC CBET capacity building programme, and is designed to help small and medium sized enterprises (SMEs) in the ASEAN region to migrate to a cross-border e-commerce centric business model. The boot camp will be funded and provided by the government of Brunei. DHgate, a B2B transactional cross-border e-commerce marketplace in China, will provide mentors and professional resources to transform Brunei into the centre of e-commerce in the ASEAN region. China, as the specialist in global digital trade, and DHgate, as the cross-border e-commerce specialist, aim to share best practices through online and offline training with ASEAN SMEs.

According to the three organisations, SMEs are not aware of available digital platforms and technologies, nor do they have the skills to correctly utilise them. These factors prevent SMEs from upgrading their business model. The boot camp will identify the unique needs of local businesses and provide localised classes. It will focus on:

1. The transition in mindset of SME owners and operators from a traditional business to a digital business.
2. The involvement and participation of decision makers and employees to acquire the skills and professional knowledge to run and operate a business with a digital model.

3. To integrate and transform the existing business model through both online and offline trade with the support of digital trade platforms.

The camp will start off as a one-day class and in late 2017 be upgraded to a three-month class. In addition to classroom training, the boot camp will also provide students with both online and offline hands-on experience and guidance. A special zone on DHgate.com will be launched for mentors and students to engage in online discussion.

At the end of every three-month class cycle, DHgate and ABAC Brunei will select star students and provide them with a series of entrepreneurship incubation resources, including startup capital, offices
and opportunities for partnerships and community relations. The goal is to transform them into role models for SMEs in the ASEAN region.


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posted from Bloggeroid