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| Source: Cafédirect. The new Cafédirect 100% Arabica Espresso Roast and Ground Coffee delivers an intense flavour with a sweet finish. Consider pairing with butter for a decadent experience. |
Cafédirect, the 100% Fairtrade hot drinks company introduced a darker roast in its Cafédirect 100% Arabica Espresso Roast and Ground Coffee at the end of March. Created for coffee connoisseurs, this espresso blend uses beans from Peru and Costa Rica to deliver a dark, intense coffee.
Arabica beans from Peru make up a strong base for the coffee, bringing a natural dark chocolatey taste to each sip. The strong roasting process intensifies the taste. Costa Rica Arabica beans counterbalance the Peruvian beans, softening the mouthfeel and giving the coffee a creamy finish.
Cafédirect uses a unique numbering system to indicate coffee strength. The strength of a coffee depends on a number of factors, namely the composition of coffee beans in the blend as well as the intensity of the roasting process. Roast and ground coffees from Cafédirect span the range from 3 to 6. The Arabica Espresso Roast and Ground Coffee is a 6, reflecting its full-bodied taste that promises a flavour explosion, leading up to a naturally sweet finish.
Cafédirect 100% Arabica Espresso is finely ground for easy brewing in an espresso machine, stove-top espresso pot or percolator, or сafetière (plunger).
As a business, Cafédirect is different: Growers have shares in the company and have two seats on the Cafédirect Board of Directors. Cafédirect’s unique approach has seen the company paying fair prices and working directly with smallholder growers so that they can develop their businesses and increase their influence in highly competitive commodity markets.
Through direct, personal and long-term relationships, Cafédirect partners with over 282,000 smallholder growers in 40 grower organisations across 14 developing countries. Under Cafédirect’s Fairtrade business model, 50% of the profits go back to the coffee growers who nurture and harvest the beans. This not only improves the lives of the growers, but the quality of each coffee bean as well.
