29 April 2017

Changi Airport adds new prize to Be a Changi Millionaire campaign

Source: Changi Airport Group. This year's Be a Changi Millionaire competition offers a chance to win a Volvo sedan as well.
Source: Changi Airport Group. This year's Be a Changi Millionaire competition offers a chance to win a Volvo sedan as well.

Changi Airport has given its flagship Be a Changi Millionaire* retail promotion a boost this year – with a new car prize in the form of a Volvo S90 T5 luxury sedan on top of the S$1 million cash prize. This the biggest retail promotion in any airport in the world according to Changi Airport.

All shoppers need to do to qualify for the lucky draw is spend S$50 in a single receipt** between 4 May and 31 October 2017. One finalist will be picked each month to go into the Grand Draw, bringing the shopper one step closer to becoming a Changi Millionaire. In addition, a seventh finalist will be picked from qualifying shoppers on iShopChangi – Changi Airport’s online shopping portal – and an eighth finalist will be drawn from the Platinum members of the Changi Rewards loyalty programme. Changi Rewards Platinum card members, those who make a purchase on iShopChangi, or use Alipay to make their payment will see their chances of winning instantly doubled***.

Shoppers who spend more than S$500 multiple purchases over a single day will get a chance to win the Volvo sedan, which is from Volvo’s premium sedan range featuring a turbocharged engine and 8-speed Geartronic transmission.

“The Be a Changi Millionaire promotion has been growing in popularity amongst our shoppers from around the world and is now instantly associated with Changi Airport's exciting retail offers. We are always looking at how to inject more buzz and excitement for our shoppers and with the introduction of the all-new Volvo S90 T5 luxury sedan as an additional prize on top of the million dollars, Changi Airport shoppers now have even more chances to win and to win big,” said Lim Peck Hoon, Executive VP, Commercial, Changi Airport Group.

Four Volvo S90 sedans will be on display at the Be a Changi Millionaire event sites at Changi’s terminals for the entire period of the six-month promotion. Shoppers can also take part in interactive games to win instant prizes such as attractive shopping vouchers from Changi’s retail outlets on-site or at the event*.

With the new prize category, a total of 14 finalists will battle it out for the two big prizes in the final faceoff of the shopping campaign in front of a live audience in early 2018. All finalists will each win a three-night hotel stay in Singapore****, with one finalist eventually bagging the grand prize of S$1 million and another one the all-new Volvo S90. The other finalists for the S$1 million cash prize draw will each win S$5,000 in cash, while those in the car draw will win S$1,000 cash.

The campaign attracted close to 1.2 million entries from participants globally last year. Since its launch, seven Changi Airport shoppers have realised their million-dollar dreams – including Singaporeans Ivan Rantung (2010) and Peh Hock Peng (2012), Australian Jessica Down (2011), Indonesians Irvung Tio (2013) and Ade Iskandar (2016), Irish Linda Tobin (2015) and Japanese Seiichiro Oiyama (2014).

*Website goes live from 4 May 2017.

**On iShopChangi.com or participating retailing and dining outlets in Changi Airport; except money changing facilities, top-up cash card machines, postal services, medical clinics, airline lounges, pushcarts, temporary outposts and Crowne Plaza Hotel.

***See www.iShopChangi.com/millionaire for more information on the chances for each shopping tier. The website goes live 4 May 2017.
****Except for finalists living in Singapore.
posted from Bloggeroid