|Source: Qatar Airways. Amenity kits go pink.|
Passengers flying long-haul in first and business class will receive luxury amenity bags created exclusively for Qatar Airways by Italian luggage brand BRIC’S, in shade of pink called Rose Pompadour.
All passengers flying in First Class and Business Class with Qatar Airways will be offered pink versions of the airline’s signature miniature BRIC'S Bellagio and Sintesis suitcase amenity kits, for men and women, which feature a hard shell with a Tuscan leather trim. Each bag contains exclusive products from Italy’s Castello Monte Vibiano Vecchio, the environmentally-friendly olive oil company.
The skincare range includes lip balm, hydrating facial mist, and anti-ageing moisturiser in business class, with added Night Recovery Cream for first class kits. Pink socks, eyeshades and ear plugs complete the range with the addition of a BRIC’S signature luggage tag for First Class. A card urging customers to Think Pink! and encouraging them to support the fight against breast cancer is included with each kit.
Qatar Airways Senior VP, Marketing and Corporate Communications, Salam Al Shawa, said: “Qatar Airways is a very strong supporter of Breast Cancer Awareness Month and all the incredibly hard work that goes into research and development to help beat breast cancer. We hope these very special and limited edition pink BRIC’S luxury amenity kits for our male and female passengers flying long-haul in first class and business class will help demonstrate our ongoing commitment to raising awareness of breast cancer, and show our support for those affected by it.”
As well as being encouraged to wear pink during Breast Cancer Awareness Month, many Qatar Airways employees will be taking part in a number of initiatives to alert staff to the dangers of the disease and generate funds towards fighting breast cancer. These include various workshops and awareness-raising lectures designed to raise awareness of the importance of self-assessment and early diagnosis.
Now in its 20th year, Qatar Airways has a modern fleet of 200 aircraft flying to business and leisure destinations across six continents. Qatar Airways will be adding more destinations to its network in 2017 and 2018, including Canberra, Australia and Chiang Mai, Thailand.
Rose Pompadour was created in France in 1757 at the Sèvres porcelain facility, named after a member of the French court, Jeanne Antoinette Poisson, the Marquise de Pompadour (Madame de Pompadour). Madame de Pompadour who was a major patron of porcelain. Rose Pompadour is one of five colours produced by Sèvres, which helped to define magnificence and luxury in eighteenth-century France.