- Indian actor and former model Sidharth Malhotra is a new brand ambassador, joining current ambassador and Indian actress Deepika Padukone
- The new brand slogan is The Selfie Expert & Leader
|Source: OPPO. Sidharth Malhotra, OPPO Brand Ambassador (second from left), with Li (second from right) and Will Yang, Brand Director, OPPO India (right).|
OPPO, the selfie expert, has unveiled the OPPO F5, the brand's first FHD+ full screen display model in India. The phone features A.I. Beauty technology, which customises beautification for subjects in a selfie.
"Our focus has always been on bringing the best photography and selfie experience to the Indian consumers. We have been leading the selfie industry in the Indian market with our Selfie Expert F series for which we have received immense response, especially from the youth. With the launch of F5 that offers the first A.I. Beauty technology in India, we are confident of going further ahead in this journey. Thus, the new brand slogan, The Selfie Expert & Leader, truly represents our ambition to continue being the leaders in the market," said Sky Li, Global VP, OPPO and President of OPPO India.
OPPO also announced a new brand ambassador, youth icon and Bollywood superstar Sidharth Malhotra, who will join Deepika Padukone. Sidharth and Renowned Photographer - Rohan Shrestha shared their own selfie experience with OPPO F5 during the event.
A.I. Beauty technology
OPPO F5 is the first smartphone that brings AI for selfies to India, OPPO said. The F5 can determine skin tones, gender and age from an image. The technology uses more than 200 points on a shape to identify faces. Professional photographers and makeup artists were consulted during the R&D process, enabling their professional skills to be emulated in making selfies look more natural, the company said.
After facial recognition, A.I. Beauty technology will beautify the face based on one's skin, eyes, lips, and face shape. The feature is intelligent and will add feminine enhancements for female subjects but not males. Children and babies do not receive enhancements that make them look like adults, OPPO said.
The OPPO F5 comes installed with a 20MP front camera with a f2.0 aperture and 1/2.8" sensor. Both features allow the camera to gain more information to produce better images with less noise in low-light conditions. The front-camera Portrait mode applies a bokeh effect to the background, creating better gradation and making the subject the focus of the selfie.
The 16MP rear camera is excellent for day and night shots. The f1.8 aperture performs well for brighter and more precise shots in darker settings. An f1.8 aperture allows more light in than a f2.0 aperture for better photos.
FHD+ full-screen smartphone
The F5 is OPPO's first 6.0" FHD+ full-screen display device and also the first phone equipped with FHD+ full screen display in its price segment, OPPO said. It features a 2,160 x 1,080 pixel screen with an 18:9 aspect ratio.
The F5 has a curved unibody that fits well in the palm. A 0.4mm laser strip carved onto the chassis adds a linear finish.
The F5 comes with Facial Unlock, new face recognition technology for unlocking the phone. If the user prefers to use the fingerprint unlock function, the fingerprint reader is now on the back of the phone, enabling a full front screen.
Updated operating system
OPPO's Color OS 3.2, together with 4G RAM + 32GB ROM memory gives the operating system a smoother user experience. A triple slot tray supports two nano SIM cards and one TF (Micro SDHC) card simultaneously. The Octacore CPU processor uses less energy, produces less heat while delivering 40% more performance compared to the previous Color OS versions.
Other highlights include:
- The F5 has a 3,200Ah battery that allows up to 12 hours of continuous use in simulated tests with the help of Continuous Optimizing technology, which manages the apps running on the device.
- The OPPO F5 has Game Acceleration targeted at gamers. This feature offers a smoother game experience. Apart from optimising the game display configuration to fully utilise hardware resources, incoming calls are shown as a banner so that they do not interrupt one's game.
- The O-share file sharing technology is 100 times faster than Bluetooth - eight to 10 pictures (3MB each) can be transferred between OPPO phones within 1 second.
- A Split Screen feature is meant for easy multitasking.
In 2016, OPPO was ranked the No. 4 smartphone brand globally, according to IDC. In India, OPPO ranks No. 2 in the offline market by market share as of December 2016 according to GfK. OPPO is the official sponsor of Team India, and the Men's and Women's National Cricket Team in 2017. It is also the official global partner for the International Cricket Council in the mobile category for four years starting 2016.
Priced at INR19,990 the F5 (gold and black edition) will go on sale from November 9 and will be available both online and offline. Two other models were also launched at the event, the F5 6GB edition at INR24,990 (red and black edition) and the F5 Youth (black and gold edition). These two variants will be available in December.