Saudi Arabian Airlines (SAUDIA), the KSA national carrier, reports that it is the No. 1 most-followed brand on Facebook in KSA, and the 6th most-followed airline brand globally.
The airline hosted its highest-ever passenger count at more than 32 million guests in 2017. The brand introduced 60 new Boeing and Airbus aircraft to its fleet last year; launched a new mobile app; and introduced new destinations as well as new sports sponsorship agreements.
The result has been an exponential growth in its follower base. SAUDIA has 7 million followers on social media. The airline recently surpassed the 1 million mark on Twitter and has more than 5.6 million fans on Facebook, and another 0.5 million followers on Google+.
VP of Corporate Communications, SAUDIA, Abdulrahman Altayeb said: “With many new exciting initiatives taking place within the airline, we are continuously focusing on the guest experience and as a result, have been sharing every new development online so that our guests can view the changes that SAUDIA is implementing.
Screen capture of SAUDIA's Facebook page, captured on 4 February 2018.
“We value our guests’ views and interactions with SAUDIA’s online channels, and so in addition to sharing news about upcoming destinations, new aircraft and new features being introduced, we also utilise our channels to listen to feedback and monitor for issues and intervene with customer care and support.”
In addition to Facebook (@SAUDIARABIANAIRLINES) and Twitter (@SAUDI_AIRLINES), the airline is also active on Instagram (@SAUDI_AIRLINES), Snapchat (@SAUDIA_AIRLINES), Telegram (@SAUDIA_AIRLINES) and YouTube (@YOUTUBE.COM/SAUDIAIRLINES).