Lazada, the Southeast Asian e-commerce platform, will be hosting global beauty brand Bobbi Brown Cosmetics stores in Southeast Asia.
Bobbi Brown Cosmetics flagship stores open on LazMall in Malaysia, Thailand and Singapore on 30 May 2019. The LazMall flagship store marks the brand’s first e-commerce foray in Malaysia, while the Singapore store will be home to the largest online inventory of products, with more than double the nearest e-retail distributor.
“Having an iconic international brand like Bobbi Brown Cosmetics onboarding LazMall as its e-commerce partner of choice is a great win for Lazada and our customers. For years we have worked hard to curate an offering of leading international and local brands, particularly in the prestige beauty category, and we are excited to now bring Bobbi Brown’s world-class products to our shoppers in Southeast Asia,” said Lazada Group President Jing Yin.
Bobbi Brown Cosmetics is the fifth brand under Estee Lauder Companies to launch its e-commerce flagship presence on Lazada.
“Bobbi Brown has always been about helping women enhance their natural beauty, and Lazada will be an important partner in working with us not just to extend the reach of our range of products in Southeast Asia, but also to bring more innovative and immersive ways to share these educational tips with a larger audience within the shopping experience,” said Yanny Li, Brand Manager, Bobbi Brown.
Besides reaching a younger and more digitally-savvy audience, Bobbi Brown Cosmetics will also leverage the Lazada partnership to further its mission of bringing high-touch educational experiences to makeup and skincare lovers.
Bobbi Brown’s flagship stores on LazMall will showcase tips on how to find the right foundation undertone and how to select a suitable lipstick texture and colour. Lazada's Instant Message feature will also allow customers to ask questions and seek advice from the brand's beauty consultants.
On Grand Opening day, the brand will tap on Lazada’s in-app functions to host
local livestreaming events for customers on 30 May. This will involve prominent local beauty influencers conducting makeup tutorials featuring Bobbi Brown’s bestselling Skin Weightless Long-wear foundation and Crushed Liquid Lip products. Shoppers can look forward to ‘live’ exclusive deals and promotions they can purchase in-app during the livestream.
Shoppers in Malaysia, Singapore and Thailand will now be able to access a wide product range of Bobbi Brown Cosmetics products on LazMall including the Crushed Liquid Lip – the look of a liquid lipstick meets the comfortable feel of a balm and the plumped-up sheen of a gloss. The colours – Cherry Crush, Lychee Baby and Juicy Date contain superfruit extracts to guarantee moisture.
Details:
Between 7 pm and 8 pm Singapore time on 30 May, opinion leaders Khaw XinLin and Yina Goh will conduct a makeup tutorial featuring Bobbi Brown’s Skin Weightless Long-wear foundation and Crushed Liquid Lip. Viewers will also be able to snap up mini Luxe Lip products with any purchase they make during the livestreaming.
With any purchase on 30 May, customers will receive an Extra Eye Repair Cream, and with a minimum spend of S$80 they will receive the best-selling shade of the brand's iconic blush.
Lazada is the No. 1 online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
Bobbi Brown Cosmetics flagship stores open on LazMall in Malaysia, Thailand and Singapore on 30 May 2019. The LazMall flagship store marks the brand’s first e-commerce foray in Malaysia, while the Singapore store will be home to the largest online inventory of products, with more than double the nearest e-retail distributor.
“Having an iconic international brand like Bobbi Brown Cosmetics onboarding LazMall as its e-commerce partner of choice is a great win for Lazada and our customers. For years we have worked hard to curate an offering of leading international and local brands, particularly in the prestige beauty category, and we are excited to now bring Bobbi Brown’s world-class products to our shoppers in Southeast Asia,” said Lazada Group President Jing Yin.
Bobbi Brown Cosmetics is the fifth brand under Estee Lauder Companies to launch its e-commerce flagship presence on Lazada.
“Bobbi Brown has always been about helping women enhance their natural beauty, and Lazada will be an important partner in working with us not just to extend the reach of our range of products in Southeast Asia, but also to bring more innovative and immersive ways to share these educational tips with a larger audience within the shopping experience,” said Yanny Li, Brand Manager, Bobbi Brown.
Besides reaching a younger and more digitally-savvy audience, Bobbi Brown Cosmetics will also leverage the Lazada partnership to further its mission of bringing high-touch educational experiences to makeup and skincare lovers.
Bobbi Brown’s flagship stores on LazMall will showcase tips on how to find the right foundation undertone and how to select a suitable lipstick texture and colour. Lazada's Instant Message feature will also allow customers to ask questions and seek advice from the brand's beauty consultants.
On Grand Opening day, the brand will tap on Lazada’s in-app functions to host
local livestreaming events for customers on 30 May. This will involve prominent local beauty influencers conducting makeup tutorials featuring Bobbi Brown’s bestselling Skin Weightless Long-wear foundation and Crushed Liquid Lip products. Shoppers can look forward to ‘live’ exclusive deals and promotions they can purchase in-app during the livestream.
Shoppers in Malaysia, Singapore and Thailand will now be able to access a wide product range of Bobbi Brown Cosmetics products on LazMall including the Crushed Liquid Lip – the look of a liquid lipstick meets the comfortable feel of a balm and the plumped-up sheen of a gloss. The colours – Cherry Crush, Lychee Baby and Juicy Date contain superfruit extracts to guarantee moisture.
Details:
Between 7 pm and 8 pm Singapore time on 30 May, opinion leaders Khaw XinLin and Yina Goh will conduct a makeup tutorial featuring Bobbi Brown’s Skin Weightless Long-wear foundation and Crushed Liquid Lip. Viewers will also be able to snap up mini Luxe Lip products with any purchase they make during the livestreaming.
With any purchase on 30 May, customers will receive an Extra Eye Repair Cream, and with a minimum spend of S$80 they will receive the best-selling shade of the brand's iconic blush.
Lazada is the No. 1 online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
