Truescope, founded John
Croll and Michael Bade,
is set to challenge the media intelligence industry.
Launched in Singapore and Australia, the
cloud-based platform is designed to inform
communicators about breaking news as well as consumer
sentiment, brand awareness, campaign performance, and customer
experience in real time. The technology analyses millions of social and mainstream
media stories using machine learning and natural language
processing, determining sentiment, potential effects on brand reputation and contributing to measures for brand awareness and communications effectiveness.
"We
think our approach to people, product and scalability is revolutionary
in this space, and we all have the unequivocal mindset that the client
experience is central to everything we do. We're ready to build bridges
between new technologies and the communications industry so our clients
can immediately understand the value Truescope brings and see how
different we are to what has come before us," said Croll.
As part of its expansion across Asia-Pacific, Truescope has partnered with Dataxet, a data intelligence company. Truescope has also secured official partnerships with Twitter and major publishers.
David
Liu, Founder of Dataxet said, "Truescope will be a great opportunity
for us to champion smarter media intelligence for brands, using
Singapore as a strategic launch pad."
Jason Lee,
Managing Partner of Dataxet and CEO of Truescope Singapore shared, "The
future of media intelligence goes beyond traditional clippings or
collation of brand mentions. Smart media intelligence provides critical
objective insights about a brand or organisation in the media that can
be accurately and rapidly delivered to C-suites and management in order
to be fed back into brand strategy, positioning and product development.
Combine media intelligence with internal brand data such as sales,
revenue and CRM data, and you start closing the ROI loop in your
marketing and communications efforts."
CRM stands for customer relationship management; ROI for return on investment.
