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| Source: Meltwater. Share of voice for Singapore political parties contesting in the General Elections, 2020. The People's Action Party accounted for 50.2% of all interactions, followed by the Worker's Party at 16.6% of the pie. The Progress Singapore Party was a close third at 16.1% of all interactions. |
Global media intelligence company Meltwater has compiled a report highlighting key news media and social media stats following the announcement of Singapore’s 2020 General Election (GE2020).
Highlights include:
- The People’s Action Party (PAP) generated the most buzz on news and social platforms in the past week (50.2%), followed by Worker’s Party (WP, 16.6%) and Progress Singapore Party (PSP, 16.1%).
- Social media conversations seem to have picked up steam in the last two days of the week, 29 and 30 June, (8,900 total posts), following the nomination announcements on 30 June.
The country's retirement fund, the Central Provident Fund (CPF), foreign talent/immigration and job-related conversations are among the key themes being discussed in association with GE2020.
Additionally, the report also analysed the social media presence of select political parties. Results include:
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| Source: Meltwater. Identifying the themes in conversations around GE2020. |
- The Worker’s Party witnessed a 7.6% increase in social media follower count over the past week, while People’s Action Party and Singapore Democratic Party (SDP) both saw a 3.8% growth rate for the same.
- Most of PAP’s social media followers fall in the 18-24 and 25-34 years demographic split, while WP and PSP followers are largely the 18-24 age group.
WP had the highest Facebook interaction (a sum of likes, reactions, comments and shares) over the past week, followed by PAP. Across all the parties’ social media pages, posts announcing nominees drove the highest engagement in the past few days.
“The focus on social and digital media channels is more important than ever in this year’s general election, as most of the campaigning is being done virtually. This presents both an opportunity and a challenge to political parties,” said Mimrah Mahmood, Senior Director & Partner at Meltwater.
“Parties and candidates with a strong online footprint are likely to have the upper hand in virtual campaigning, and for those who don’t, now is the time to step up efforts to increase digital presence in order to stay relevant and connected to voters.”
*Data collected is based on all public conversations across news media and social media worldwide from 23 to 30 June, 2020. Social media channels include Facebook, Twitter, Instagram, forums, blogs and YouTube.
