Epson Singapore is increasing its digital presence to cater to changes in consumer shopping habits. The company has officially opened a flagship store on Shopee, one of the leading e-commerce platforms in Southeast Asia. This follows the opening of its flagship Lazada store in 2018.
According to Epson Singapore, 37% of Singaporean consumers have increased their online shopping activities as a result of staying home to prevent the spread of COVID-19 infections. The same data also revealed that over 76% of those surveyed intend to continue this trend even after the global health crisis stabilises*.
At the same time, Epson Singapore has seen a 16.4% increase in online sales in Q120 compared to the previous year - confirming the need to expand its online footprint and offerings, according to a GfK report done in Q120. The company also reported an increase in total online printer brand share by 4% Q119 and Q120**, indicating that consumers have seen value in Epson’s product offerings for remote working.
Tan May Lin, Director – Sales, Marketing and Customer Service of Epson Sales division, Epson Singapore said, “While brick-and-mortar stores continue to be important to our customers, shifts in consumer behaviour are driving further demand for an omnichannel digital presence.
"As a customer-centric brand, we want to be where our customers are, and we believe that with the Shopee flagship store, Epson will continue to grow our brand presence, improve the consumer experience for our customers, while also making good on our commitment to sustainable business operations.”
To celebrate Epson’s official store launch on Shopee, exclusive promotions with up to S$100 in NTUC e-vouchers, as well as free gifts will be available till 16 August 2020. Visit the official Epson store on Shopee to find out more.
*Nielsen, April 2020: IMPACT OF COVID-19 ON CONSUMER BEHAVIOR
**GfK, Q1 2020: Inkjet & Laser Printing report
