Great Eastern and RebateMango have collaborated to launch a new dimension of rewards on UPGREAT, Great Eastern’s all-in-one rewards platform.
A new range of dining, lifestyle and shopping rewards have been introduced as part of the insurer’s regional consumer strategy to engage its customers online. Through this direct integration, Great Eastern’s UPGREAT members will experience a new seamless journey and the opportunity to receive more UPGREAT points when they shop at over 500 Singapore retailers such as Shopee, Agoda, AliExpress, Booking.com, Lazada and more.
By using RebateMango to power the merchant offerings, UPGREAT members simply need to open the UPGREAT app, select the retailer and start shopping to earn UPGREAT Points. At the same time, it allows UPGREAT to enjoy easy scalability in their offering to users. UPGREAT Points can be exchanged for KrisFlyer miles, Shell Select vouchers, GrabFood vouchers, dining vouchers and other rewards.
RebateMango, which powers the retailer access within the UPGREAT app, has been available as a rewards shopping platform for over three years, providing users with a choice of rewards such as cashback, air miles and loyalty points whenever they shop online. Currently available in four markets, RebateMango was previously available strictly on the RebateMango platform, and has now moved into business-to-business (B2B) solutions as well with UPGREAT by Great Eastern as the first partner to launch.
Ryan Cheong, MD, Digital for Business, Great Eastern, said: “We are pleased to collaborate with RebateMango to bring a vast selection of retailers onto UPGREAT and provide a wider range of attractive options for the users of UPGREAT app to earn UPGREAT Points. As we look to launch UPGREAT across the region, we will continue to work with RebateMango and likeminded partners to engage our members in new and exciting ways.”
Paul Koh, Co-Founder of RebateMango added: “Partnerships are a big part of our business and providing Great Eastern with our solution is just another way of helping them to achieve their objective of a more rewarding shopping experience for UPGREAT members. We are delighted to have a partner like Great Eastern - the integration was seamless and we look forward to coming up with more innovative solutions to bring greater value to them and other partners alike.”
UPGREAT rewards users with lifestyle dining and shopping privileges. It is a single mobile platform where users can enjoy their loyalty benefits and rewards digitally, transfer and share with their friends and family members. Users can accumulate reward points as there is no expiry date for these points. UPGREAT presently has 168,000 members in Singapore and the app
is free for anyone to download - it is not restricted to Great Eastern
policyholders.
Great Eastern is a market leader and trusted brand in Singapore and Malaysia. With over 8 million policyholders, including 5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels –a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei and has a presence in China as well as a representative office in Myanmar. Great Eastern is a subsidiary of OCBC Bank, the longest-established Singapore bank, formed in 1932.
RebateMango.com is an online rewards digital platform that
allows users to choose their preferred rewards such as cashback, air
miles or loyalty points whenever they shop online at over 500 popular
retailers. The company is now present in Singapore, Malaysia, Thailand
and Philippines with a membership base of over 1.5 million users.
Hashtags: #GreatEasternSG, #TheLifeCompany, #LifeproofMedia
