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| Source: Singtel. Poster for The Hunt for the Lucky Tiger, Singtel's Chinese New Year festive film for 2022. |
Singtel is greeting the year of the tiger with its annual short film for Chinese New Year, celebrating the season’s spirit of bonding with family and community. Titled The Hunt For The Lucky Tiger, the film is the third instalment in Singtel’s festive film series featuring two rival families who have endeared themselves to Singaporeans after their madcap but meaningful altercations in previous films.
The film serves as a showcase for 5G use cases, such as Garuda Robotics’ autonomous drone systems which are currently undergoing trials at the 5G@Sentosa testbed*, a public-private sector collaboration led by the Government Technology Agency (GovTech), the Sentosa Development Corporation (SDC), and Singtel.
Set against the backdrop of the pandemic, this year’s film sees the Ang and Huang families (in red, or 'ang' in Hokkien and Teochew, and yellow, or 'huang' in Mandarin Chinese respectively) go on staycation during the Chinese New Year break instead of travelling overseas. They end up in the same hotel on the 5G-powered island of Sentosa, sparking fresh contention and comedic rivalry between the families when they run into each other.
They also sign up for the same treasure hunt as part of their staycation itinerary. During the hunt, the families pit their wits and skills against each other in search of a lucky tiger that is brought to life via augmented reality.
They also go head-to-head in an immersive, remote-controlled car race powered by Singtel’s 5G network. The race is hotly contested, with both nominated drivers able to show their skills in controlling their cars with the lag-free next-generation connectivity.
The story takes a dramatic turn when Ah Boy, the youngest Ang son, goes missing
midway through the search for the tiger. Everyone rallies around Ah Boy’s mother, setting aside their differences to search for him. Mr Ang even goes as far as to call for a search and rescue drone from Garuda Robotics to
locate his son. Thanks to 5G, he can capture drone footage and movements via live video
streaming on his mobile device...
Lian Pek, VP, Group Strategic Communications and Brand, Singtel, said, “Chinese New Year exemplifies the importance of family, friends and relationships, closely reflecting Singtel’s spirit of celebrating connections. As we rejoice with loved ones during this festive period, it is a timely reminder to treasure the relationships we have made, especially in light of recent global events that have tested these bonds.”
Lian added, “As we move into a new year, the film is also a look to the future, showcasing 5G technology that Singapore can capitalise on to underpin economic recovery and our journey into the digital economy. As a leader in 5G innovation, we’re offering audiences a glimpse of tomorrow, from augmented reality enhanced entertainment to drone applications powered by hyperconnectivity.
"5G
has the unbridled potential to redefine experiences and operations across multiple verticals and we hope to empower the broader community by harnessing the benefits of this next-generation
technology.”
Singtel has achieved 75% coverage and its 5G
network has been named Singapore’s fastest by Ookla for the second time running**.
Explore:
Watch The Hunt For The Lucky Tiger.
The earlier Chinese New Year short films in the same series have been well received, with His Grandfather’s Road named the top ad video on the Asia-Pacific YouTube Ads Leaderboard for Singapore in February 2020, and My Grandmother’s House emerging first in the 2021 Lunar New Year YouTube Ads Leaderboard.
Watch His Grandfather’s Road and My Grandmother’s House.
*By enabling agencies to trial use cases that improve operational effectiveness and deliver citizen-centric services, the testbed aims to catalyse large-scale public sector adoption of 5G and develop Singapore’s 5G ecosystem ahead of nationwide 5G rollout in 2025. Singtel supports the initiative with its purpose-built network and edge cloud infrastructure, allowing for 5G applications to be rolled out at scale.
**Based on analysis by Ookla of Speedtest Intelligence data from Q3 to Q421.
