Home treatments for teeth whitening grow in popularity

Technavio, a tech-focused research firm, has observed that self-applied teeth whitening products have revolutionised global oral care, with consumers preferring home instead of professional treatments. Oral care products like dental strips, whitening pens, and trays have replaced professional whitening treatments because of their cost and ease of use, the research firm said.

In a new report on the global teeth whitening products, the company said the market is expected to grow at a CAGR of almost 4% from 2015 to 2019. "Thanks to advances in teeth whitening, vendors are introducing new sustainable products with better offerings into the market. These products are considered highly cost effective and have witnessed impressive growth in countries like the US and India,” says Faisal Ghaus, Vice President of Technavio. 

“Though over the counter teeth whitening products are less effective than professional treatments, these products are popular as they are not time consuming. Vendors are expected to introduce more whitening products as value-added offerings and contribute to the growth of this market during the forecast period.”