Dabur Herb'l Sensitive Toothpaste to address tooth demineralisation in Middle East

Source: Dabur International.

Dabur International has launched the Dabur Herb’l Sensitive Toothpaste in the Middle East. The new ‘sensitive’ variant is fortified with natural ingredients such as cinnamon, mint and licorice root along with potassium ions to provide instant and long-lasting relief from tooth sensitivity. 

According to the company, brushing twice a day with Dabur Herb’l Sensitive Toothpaste not only provides instant relief from sensitivity, but also strengthens gums and prevents the formation of plaque, gum inflammation, and tooth decay, ensuring fresh breath.

Abhinav Kumar, Group Product Manager, Dabur International, said: “A study has revealed that tooth sensitivity has emerged as a common oral problem in the Middle East. However, many people are not aware that it is a dental problem and therefore do not undertake measures to treat it. Realising the need for a highly effective ‘sensitive’ toothpaste that can provide relief from the first use, Dabur International has introduced Dabur Herb’l Sensitive Toothpaste in the Middle East. Its natural formula is proven to provide sensitivity protection from the first use by acting against demineralisation."

Home treatments for teeth whitening grow in popularity

Technavio, a tech-focused research firm, has observed that self-applied teeth whitening products have revolutionised global oral care, with consumers preferring home instead of professional treatments. Oral care products like dental strips, whitening pens, and trays have replaced professional whitening treatments because of their cost and ease of use, the research firm said.

In a new report on the global teeth whitening products, the company said the market is expected to grow at a CAGR of almost 4% from 2015 to 2019. "Thanks to advances in teeth whitening, vendors are introducing new sustainable products with better offerings into the market. These products are considered highly cost effective and have witnessed impressive growth in countries like the US and India,” says Faisal Ghaus, Vice President of Technavio. 

“Though over the counter teeth whitening products are less effective than professional treatments, these products are popular as they are not time consuming. Vendors are expected to introduce more whitening products as value-added offerings and contribute to the growth of this market during the forecast period.”